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~subject:"Beziehungsmarketing"
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Search: person:"Sparks, Beverley"
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Beziehungsmarketing
Consumer behaviour
22
Dienstleistungsqualität
21
Konsumentenverhalten
21
Service quality
21
Customer satisfaction
20
Kundenzufriedenheit
16
Australia
10
China
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Hotel industry
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Hotellerie
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Relationship marketing
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Beschwerdemanagement
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Complaint management
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Holiday behaviour
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Urlaubsverhalten
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Viral marketing
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Virales Marketing
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Tourism
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Airline
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Australien
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Brand loyalty
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Fluggesellschaft
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Online-Marketing
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Stress
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Tourismus
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Brand image
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Gastgewerbe
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Hospitality industry
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Online-Handel
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Social web
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English
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Sparks, Beverley
9
So, Kevin Kam Fung
5
King, Ceridwyn
4
Bradley, Graham L.
2
Coghlan, Alexandra
2
Liu, Wei
2
Wang, Ying
2
Bradley, Graham
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Jennings, Gayle
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Weber, Karin
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International journal of contemporary hospitality management
2
Tourism management : research, policies, practice
2
Customer engagement : contemporary issues and challenges
1
International journal of hospitality management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of service management
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
9
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1
Fun, inspiration and discovery : from momentary experiences to overall evaluations
Liu, Wei
;
Sparks, Beverley
;
Coghlan, Alexandra
- In:
International journal of contemporary hospitality management
29
(
2017
)
7
,
pp. 1937-1955
Persistent link: https://www.econbiz.de/10011777045
Saved in:
2
The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
Saved in:
3
Extending the tourism experience : the role of customer engagement
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 236-253)
.
2016
Persistent link: https://www.econbiz.de/10011430766
Saved in:
4
Responding to negative online reviews : the effects of hotel responses on customer inferences of trust and concern
Sparks, Beverley
;
So, Kevin Kam Fung
;
Bradley, Graham L.
- In:
Tourism management : research, policies, practice
53
(
2016
),
pp. 74-85
Persistent link: https://www.econbiz.de/10011440024
Saved in:
5
Enhancing customer relationships with retail service brands : the role of customer engagement
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
Journal of service management
27
(
2016
)
2
,
pp. 170-193
Persistent link: https://www.econbiz.de/10011565134
Saved in:
6
Measuring customer experience in situ : the link between appraisals, emotions and overall assessments
Liu, Wei
;
Sparks, Beverley
;
Coghlan, Alexandra
- In:
International journal of hospitality management
59
(
2016
),
pp. 42-49
Persistent link: https://www.econbiz.de/10011609929
Saved in:
7
The stress of anonymous online reviews: a conceptual model and research agenda
Bradley, Graham L.
;
Sparks, Beverley
;
Weber, Karin
- In:
International journal of contemporary hospitality management
27
(
2015
)
5
,
pp. 739-755
Persistent link: https://www.econbiz.de/10011405107
Saved in:
8
Customer engagement with tourism brands : scale development and validation
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
- In:
Journal of hospitality & tourism research : JHTR ; the …
38
(
2014
)
3
,
pp. 304-329
Persistent link: https://www.econbiz.de/10010398802
Saved in:
9
Consumer value and self-image congruency at different stages of timeshare ownership
Sparks, Beverley
;
Bradley, Graham
;
Jennings, Gayle
- In:
Tourism management : research, policies, practice
32
(
2011
)
5
,
pp. 1176-1185
Persistent link: https://www.econbiz.de/10009162190
Saved in:
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