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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
7
Konsumentenverhalten
7
Group decision-making
4
Gruppenentscheidung
4
Savings
4
Sparen
4
Arbeitsgruppe
3
Brand management
3
Experiment
3
Markenführung
3
Relationship marketing
3
Team
3
Advertising planning
2
Betriebliche Wertschöpfung
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Brand loyalty
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Dauer
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Decision
2
Decision theory
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Duration
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Entscheidung
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Entscheidungstheorie
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Führungskräfte
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Managers
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Markentreue
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New product development
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Preismanagement
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Pricing strategy
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Product management
2
Produktentwicklung
2
Produktmanagement
2
Value creation
2
Werbeplanung
2
Affect transfer
1
Arbeitszufriedenheit
1
Brand
1
Brand image
1
Consideration set
1
Consumer behavior
1
Corporate Social Responsibility
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English
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Tam, Leona
3
Chen, Qimei
1
He, Yi
1
Ji, Mindy F.
1
Lee, Ruby
1
Liu-Thompkins, Yuping
1
Wood, Wendy
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Handbook of brand relationships
1
Journal of marketing
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
3
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Managing sub-branding affect transfer : the role of consideration set size and brand loyalty
He, Yi
;
Chen, Qimei
;
Tam, Leona
;
Lee, Ruby
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 103-113
Persistent link: https://www.econbiz.de/10011444037
Saved in:
2
Not all repeat customers are the same : designing effective cross-selling promotion on the basis of attitudinal loyalty and habit
Liu-Thompkins, Yuping
;
Tam, Leona
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 21-36
Persistent link: https://www.econbiz.de/10009793112
Saved in:
3
Brand loyalty is not habitual
Tam, Leona
;
Wood, Wendy
;
Ji, Mindy F.
- In:
Handbook of brand relationships
,
(pp. 43-62)
.
2009
Persistent link: https://www.econbiz.de/10003915567
Saved in:
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