Brand loyalty is not habitual
Year of publication: |
2009
|
---|---|
Authors: | Tam, Leona ; Wood, Wendy ; Ji, Mindy F. |
Published in: |
Handbook of brand relationships. - Armonk, NY [u.a.] : Sharpe, ISBN 978-0-7656-2357-7. - 2009, p. 43-62
|
Subject: | Markenartikel | Brand | Markentreue | Brand loyalty | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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