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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
14
Konsumentenverhalten
14
Decision
5
Entscheidung
5
Preismanagement
5
Pricing strategy
5
Theorie
5
Theory
5
Customer satisfaction
4
Kundenzufriedenheit
4
Lieferantenmanagement
4
Supplier relationship management
4
Beschwerdemanagement
3
Brand image
3
Complaint management
3
Decision under uncertainty
3
Emotion
3
Entscheidung unter Unsicherheit
3
Food trade
3
Lebensmittelhandel
3
Markenimage
3
Relationship marketing
3
Sales promotion
3
Verkaufsförderung
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Brand management
2
Cognition
2
Consumer motivation
2
Customer service
2
Forecasting model
2
Implicit contracts
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Implizite Kontrakte
2
Kaufmotiv
2
Kognition
2
Kundenservice
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Perception
2
Prognoseverfahren
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English
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Tsiros, Michael
3
Bodapati, Anand V.
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Brandon, Renee
1
Goodstein, Ronald Charles
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Hatfield, Cheryl
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Ho, Henry
1
Kushwaha, Tarun
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Lemon, Katherine N.
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Mittal, Vikas
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Parasuraman, A.
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Puccinelli, Nancy M.
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Roggeveen, Anne
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Suri, Rajneesh
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Journal of retailing
2
E-Services : opportunities and threats
1
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ECONIS (ZBW)
3
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Retailer marketing communications in the digital age : getting the right message to the right shopper at the right time
Villanova, Daniel
;
Bodapati, Anand V.
;
Puccinelli, Nancy M.
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012514580
Saved in:
2
Customer experience creation : determinants, dynamics and management strategies
Verhoef, Peter C.
;
Lemon, Katherine N.
;
Parasuraman, A.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
Saved in:
3
Customer loyalty in electronically mediated environments
Mittal, Vikas
;
Tsiros, Michael
- In:
E-Services : opportunities and threats
,
(pp. 79-109)
.
2007
Persistent link: https://www.econbiz.de/10003490275
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