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Beziehungsmarketing
Consumer behaviour
7
Konsumentenverhalten
7
Emotion
4
Geschenk
4
Gifts
4
Großbritannien
4
Marketing
4
United Kingdom
4
Customer value
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Kundenwert
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Market research
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Marktforschung
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Sustainability
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Betriebliche Wertschöpfung
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Betriebswirtschaftsstudium
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China
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Graduate business education
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Luxury goods
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Luxusgüter
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Nachhaltigkeit
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Relationship marketing
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Theorie
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Theory
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Time
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Value creation
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customer-dominant logic
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value creation
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Tynan, Caroline
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Hartley, Stephanie
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McKechnie, Sally
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O'Malley, Lisa
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Journal of marketing management : MM
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The marketing book
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ECONIS (ZBW)
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Interpreting value in the customer service experience using customer-dominant logic
Tynan, Caroline
;
McKechnie, Sally
;
Hartley, Stephanie
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 1058-1081
Persistent link: https://www.econbiz.de/10010411295
Saved in:
2
Relationship marketing
O'Malley, Lisa
;
Tynan, Caroline
- In:
The marketing book
,
(pp. 32-52)
.
2003
Persistent link: https://www.econbiz.de/10001725080
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