Interpreting value in the customer service experience using customer-dominant logic
Year of publication: |
2014
|
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Authors: | Tynan, Caroline ; McKechnie, Sally ; Hartley, Stephanie |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 30.2014, 9/10, p. 1058-1081
|
Subject: | customer-dominant logic | types of value | value creation | customer experience | luxury | experience marketing | consumer behaviour | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation | Luxusgüter | Luxury goods | Äthiopien | Ethiopia | Kundenservice | Customer service | Dienstleistungsqualität | Service quality | Marketing |
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