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Kundenintegration und Kundenbindung : wie Unternehmen von ihren Kunden profitieren
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Web 2.0 als Instrument des Kundenbeziehungsmanagements - Sachstand, Potenziale und Risiken im Kontext der Versicherungswirtschaft
Rausch, Peter
;
Westerheide, Jens
- In:
Kundenintegration und Kundenbindung : wie Unternehmen …
,
(pp. 167-180)
.
2009
Persistent link: https://www.econbiz.de/10003835320
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