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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
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Chai, Kai-hin
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Ding, Yi
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Feng, Wenting
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Ke, Nianman
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Yi, Ding
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Zhou, Zhimin
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Journal of business research : JBR
1
Managing service quality : MSQ ; an international journal
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ECONIS (ZBW)
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Extending B2B brands into the B2C market : whether, when, and how brands should emphasize B2B industry background
Zhou, Zhimin
;
Ding, Yi
;
Feng, Wenting
;
Ke, Nianman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 364-375
Persistent link: https://www.econbiz.de/10012544812
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2
Effects of customer expertise on spillovers between products and services : an exploratory study on mobile communications
Yi, Ding
;
Chai, Kai-hin
- In:
Managing service quality : MSQ ; an international journal
22
(
2012
)
1
,
pp. 75-97
Persistent link: https://www.econbiz.de/10009500694
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