Effects of customer expertise on spillovers between products and services : an exploratory study on mobile communications
Yi Ding; Kai-Hin Chai
Year of publication: |
2012
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Authors: | Yi, Ding ; Chai, Kai-hin |
Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 1216397-1. - Vol. 22.2012, 1, p. 75-97
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Subject: | Mobilkommunikation | Mobile communications | Produktqualität | Product quality | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Singapur | Singapore |
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