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~subject:"Beziehungsmarketing"
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Search: subject:"Consumer decision making"
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Beziehungsmarketing
Consumer behaviour
163
Konsumentenverhalten
159
Decision
60
Entscheidung
60
Consumer decision making
47
consumer decision making
45
Consumer decision-making
38
consumer decision-making
33
Online retailing
27
Online-Handel
27
Internet marketing
19
Online-Marketing
19
Social Web
17
Social web
17
Einzelhandel
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Retail trade
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Theorie
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Viral marketing
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Virales Marketing
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Experiment
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Theory
13
Brand management
12
E-commerce
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Electronic Commerce
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Markenführung
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Brand
11
Consumer decision-making styles
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consumer decision-making styles
10
Brand image
9
Cognition
9
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9
India
9
Kognition
9
Markenartikel
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Relationship marketing
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Consumer Decision Making
8
Customer satisfaction
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Ahmed, Sohel
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Charoensuksai, Nipawan
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Dijl, Patrick van
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Ding Hooi Ting
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Donkers, Bas
1
Fuller, Rachel
1
Gruber, Thorsten
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Lim, Sesil
1
Love, Edwin
1
Oktay, Büşra
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Panda, Rajshree
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Özbük, Meltem Yetkin
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European journal of marketing
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International journal of retail and distribution management
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
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ECONIS (ZBW)
9
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1
Digital customization of consumer investments in multiple funds : virtual integration improves risk-return decisions
Lim, Sesil
;
Donkers, Bas
;
Dijl, Patrick van
;
Dellaert, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 723-742
Persistent link: https://www.econbiz.de/10012587398
Saved in:
2
Advancing the understanding of the pre-purchase stage of the customer journey for service brands
Fuller, Rachel
;
Stocchi, Lara
;
Gruber, Thorsten
; …
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 360-386
Persistent link: https://www.econbiz.de/10013502566
Saved in:
3
The decision to customize and its effect on brand experience
Petruzzellis, Luca
;
Winer, Russell S.
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 516-530
Persistent link: https://www.econbiz.de/10014290758
Saved in:
4
Visual Search from the perspective of in-store exploration behavior : scale development and validation
Ahmed, Sohel
;
Ding Hooi Ting
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1029-1052
Persistent link: https://www.econbiz.de/10014305066
Saved in:
5
Framing the customer journey : touch point categories and decision-making process stages
Towers, Angela
;
Towers, Neil
- In:
International journal of retail and distribution management
50
(
2022
)
3
,
pp. 317-341
Persistent link: https://www.econbiz.de/10013398005
Saved in:
6
Consumer behavior in omnichannel retailing
Özbük, Meltem Yetkin
;
Ünal, Duygu Aydın
;
Oktay, Büşra
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 75-95)
.
2021
Persistent link: https://www.econbiz.de/10012492210
Saved in:
7
Loyalty as a matter of principle : the influence of standards of judgment on customer loyalty
Love, Edwin
;
Staton, Mark
;
Rotman, Jeff D.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 661-674
Persistent link: https://www.econbiz.de/10011614281
Saved in:
8
An empirical study to analyse
consumer
decision-making
and their purchase intention towards products promoted via Internet marketing
Panda, Rajshree
- In:
International journal of collaborative enterprise : IJCEnt
4
(
2014
)
4
,
pp. 262-277
Persistent link: https://www.econbiz.de/10011346981
Saved in:
9
Mapping customer journeys in multichannel decision-making
Wolny, Julia
;
Charoensuksai, Nipawan
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 317-326
Persistent link: https://www.econbiz.de/10010385967
Saved in:
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