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"Stop the unattainable ideal for an ordinary me!" : fostering parasocial relationships with social media influencers : the role of self-discrepancy
Eugene Cheng-xi Aw
;
Chuah, Stephanie Hui-wen
- In:
Journal of business research : JBR
132
(
2021
),
pp. 146-157
Persistent link: https://www.econbiz.de/10012581576
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