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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Cause-related marketing
409
Cause-Related Marketing
389
Consumer behaviour
281
Konsumentenverhalten
280
Corporate social responsibility
158
Marketing management
157
Marketingmanagement
157
Corporate Social Responsibility
153
cause-related marketing
87
Relationship marketing
86
Fundraising
73
Brand management
63
Markenführung
63
Brand image
48
Markenimage
48
USA
48
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47
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47
Advertising effects
45
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33
Charity
33
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33
Mortality
32
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31
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29
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29
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28
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28
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28
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28
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27
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27
Qualitätsmanagement
27
corporate social responsibility
26
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24
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23
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Thomas, Sujo
9
Amawate, Vibhas
4
Bhatt, Viral
4
Deb, Madhurima
4
Chawla, Deepak
3
Kureshi, Sonal
3
Patel, Ritesh
3
Chang, Chun-Tuan
2
Duarte, Paulo
2
Gadhavi, Dharmesh D.
2
Galan-Ladero, M. Mercedes
2
Gupta, Shruti
2
Hanks, Lydia
2
Jublee, Daniel Inbaraj
2
Kasilingam, Dharun Lingam
2
Ko, Wai Wai
2
Liu, Gordon
2
Mattila, Anna S.
2
Shukla, Yupal S.
2
Silva, Susana C.
2
Stephen, Gladys
2
Abd. Ghani, Mazuri Binti
1
Abha, Wankhede
1
Aggarwal, Vivek
1
Akansha Singh
1
Akolaa, Andrews Adugudaa
1
Amato, Christie H.
1
Amato, Louis
1
Anaza, Nwamaka A.
1
Appiah, Felix
1
Arthurs, Jonathan
1
Attmann, Julianne
1
Bae, Mikyeung
1
Balqiah, Tengku Ezni
1
Banik, Shanta
1
Bautista, Reynaldo
1
Behl, Abhishek
1
Beise-Zee, Rian
1
Bergkvist, Lars
1
Bhatti, Hina Yaqub
1
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International review on public and non-profit marketing
9
Journal of nonprofit & public sector marketing
4
Journal of retailing and consumer services
3
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the review of marketing communications
2
International journal of emerging markets
2
International journal of internet marketing and advertising : IJIMA
2
Journal of business ethics : JOBE
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of strategic marketing
2
Psychology & marketing
2
Theoretical economics letters
2
World review of entrepreneurship, management and sustainable development
2
AMS review : official publication of the Academy of Marketing Science
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Analele Universităţii Dunărea de Jos Galaţi / 1
1
Asian journal of business ethics : AJBE
1
Cogent business & management
1
Corporate communications : an international journal
1
Customer-centric marketing strategies : tools for building organizational performance
1
European journal of marketing : EJM
1
Food policy : economics planning and politics of food and agriculture
1
Global business and finance review
1
Global business review
1
International journal of Indian culture and business management
1
International journal of bank marketing
1
International journal of business and emerging markets : IJBEM
1
International journal of business competition and growth : IJBCG
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of green economics : IJGE
1
International journal of hospitality management
1
International journal of islamic marketing and branding
1
International journal of nonprofit & voluntary sector marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal for global business advancement : JGBA
1
Journal of academic research in economics
1
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ECONIS (ZBW)
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1
Cause
-related marketing : a systematic review of the literature
Bhatti, Hina Yaqub
;
Galan-Ladero, M. Mercedes
;
Galera …
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 25-64
Persistent link: https://www.econbiz.de/10014252111
Saved in:
2
Should companies hope instead? : the role of verbal cues in consumers' evaluation of
cause
-related marketing (CRM)
Lagomarsino, Maria
;
Lemarié, Linda
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 227-238
Persistent link: https://www.econbiz.de/10012796089
Saved in:
3
Testing the influence of donation message-framing, donation size, and product type (Androgynous Luxury Hedonic Vs. Eco-friendly: Utilitarian) on CRM participation intention
Patel, Ritesh Jayantibhai
;
Thomas, Sujo
;
Bhatt, Viral
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
4
,
pp. 391-413
Persistent link: https://www.econbiz.de/10014333847
Saved in:
4
Development and initial validation of a theory of planned behavior questionnaire : assessment of purchase intentions towards products associated with CRM campaigns
Shanbhag, Parthesh R.
;
Pai, Yogesh P.
;
Kidiyoor, Gururaj
; …
- In:
Cogent business & management
10
(
2023
)
2
,
pp. 1-37
towards products associated with
cause
-related marketing (CRM) campaigns in the South Asian context. Despite few studies using …
Persistent link: https://www.econbiz.de/10014503331
Saved in:
5
Impact of skepticism on CRM luxury campaign participation intention of Generation Z
Thomas, Sujo
;
Bhatt, Viral
;
Patel, Ritesh
- In:
International journal of emerging markets
19
(
2024
)
4
,
pp. 964-988
Persistent link: https://www.econbiz.de/10014512778
Saved in:
6
Investigating the impact of brand vs
cause
interaction on
cause
related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
7
A close look at research on pursuing the right formula for
cause
-related marketing advertising
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
;
Lee, Yu-Kang
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10014233925
Saved in:
8
Cause
-related marketing online trust and purchase intention : investigating the role of CSR,
cause
involvement, perceived value and the moderating role of donation magnitude
Shah, Suraj
;
Vasavada, Maurvi
;
Sharma, Mahendra
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 139-155
Persistent link: https://www.econbiz.de/10014310002
Saved in:
9
Building Brand Resonance Through
Cause
-Related Marketing : Does Crm Message Framing with News Articles and Ads Matter?
qadri, Usman Ahmad
;
Abd. Ghani, Mazuri Binti
-
2022
This article adds to extant research by investigating the association between consumers’ attitudes towards
cause
…
Persistent link: https://www.econbiz.de/10014086634
Saved in:
10
Predicting the
cause
-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness
Patel, Ritesh
;
Bhatt, Viral
;
Thomas, Sujo
;
Trivedi, Twinkle
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 199-228
Persistent link: https://www.econbiz.de/10014501199
Saved in:
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