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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
28
Konsumentenverhalten
28
purchasing intention
16
Purchasing intention
12
Online retailing
7
Online-Handel
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Brand image
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Markenimage
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Viral marketing
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Virales Marketing
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Internet marketing
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Online-Marketing
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Brand management
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Corporate Social Responsibility
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Corporate social responsibility
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Markenführung
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Social Web
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Social web
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corporate social responsibility
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Confidence
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Corporate reputation
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E-commerce
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Electronic Commerce
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Social network
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Soziales Netzwerk
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Vertrauen
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consumer behavior
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trust
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Consumer attitudes
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Consumer motivation
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Customers' purchasing intention
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Firm performance
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Firmenimage
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Football
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Fußball
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Green marketing
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Holiday behaviour
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Innovation adoption
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Innovationsakzeptanz
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Ghahtarani, Alireza
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Movahedisaveji, Mohammad Mahdi
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Rostami, Mahdieh
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Shaukat, Badiea
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Sheikhmohammady, Majid
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Journal of innovation & knowledge : JIK
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Journal of management analytics
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ECONIS (ZBW)
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The impact of social capital and social interaction on customers' purchase intention, considering knowledge sharing in social commerce context
Ghahtarani, Alireza
;
Sheikhmohammady, Majid
;
Rostami, …
- In:
Journal of innovation & knowledge : JIK
5
(
2020
)
3
,
pp. 191-199
In this research, we identify factors influencing the behavior of knowledge sharing and customer
purchasing
intention
…
Persistent link: https://www.econbiz.de/10012239048
Saved in:
2
Mediating role of brand app trust in the relationship between antecedents and purchase intentions-Iranian B2C mobile apps
Movahedisaveji, Mohammad Mahdi
;
Shaukat, Badiea
- In:
Journal of management analytics
7
(
2020
)
1
,
pp. 69-104
Persistent link: https://www.econbiz.de/10012171634
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