The impact of social capital and social interaction on customers' purchase intention, considering knowledge sharing in social commerce context
Year of publication: |
2020
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Authors: | Ghahtarani, Alireza ; Sheikhmohammady, Majid ; Rostami, Mahdieh |
Published in: |
Journal of innovation & knowledge : JIK. - Amsterdam : Elsevier, ISSN 2444-569X, ZDB-ID 2885454-8. - Vol. 5.2020, 3, p. 191-199
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Subject: | Customers' purchasing intention | Knowledge sharing behavior | Social capital | Social commerce | Social interaction theory | Sozialkapital | Soziale Beziehungen | Social relations | Wissenstransfer | Knowledge transfer | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1016/j.jik.2019.08.004 [DOI] hdl:10419/260933 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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