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Multi-attribute market segmentation for the major customers of an Iranian steel-making company using value proposition elements
Yavari, Zahra
;
Ranjbarian, Bahram
;
Ketabi, Saeedeh
- In:
International journal of services and operations management
25
(
2016
)
3
,
pp. 390-412
Persistent link: https://www.econbiz.de/10011636549
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