Multi-attribute market segmentation for the major customers of an Iranian steel-making company using value proposition elements
Zahra Yavari, Bahram Ranjbarian and Saeedeh Ketabi
| Year of publication: |
2016
|
|---|---|
| Authors: | Yavari, Zahra ; Ranjbarian, Bahram ; Ketabi, Saeedeh |
| Published in: |
International journal of services and operations management. - Olney : Inderscience, ISSN 1744-2370, ZDB-ID 2186492-5. - Vol. 25.2016, 3, p. 390-412
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| Subject: | market segmentation | industrial markets | segmentation bases | value proposition | discriminant analysis | Marktsegmentierung | Market segmentation | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011636549