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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Marketingmanagement
16,804
Marketing management
16,123
Marketing
3,427
Consumer behaviour
2,482
Konsumentenverhalten
2,482
Theory
2,243
Theorie
2,242
Relationship marketing
1,851
Deutschland
1,642
Germany
1,598
Brand management
1,350
Markenführung
1,350
USA
1,290
United States
1,262
Online-Marketing
1,133
Strategisches Management
1,124
Internet marketing
1,096
Unternehmenserfolg
1,030
Firm performance
1,026
Strategic management
881
Innovation
845
SME
760
KMU
759
Internationales Marketing
748
International marketing
726
Marktforschung
687
Social Web
663
Social web
663
Werbung
629
Markenimage
596
Brand image
593
Advertising
582
Market research
576
Marketingtheorie
548
Marketing theory
538
Innovationsmanagement
532
Innovation management
514
Lieferantenmanagement
501
Supplier relationship management
501
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Undetermined
577
Free
205
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Article
1,232
Book / Working Paper
621
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Article in journal
993
Aufsatz in Zeitschrift
993
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231
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231
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126
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104
Graue Literatur
81
Non-commercial literature
81
Collection of articles of several authors
66
Sammelwerk
66
Aufsatzsammlung
49
Arbeitspapier
46
Working Paper
46
Case study
41
Fallstudie
41
Bibliografie enthalten
35
Bibliography included
35
Ratgeber
32
Guidebook
30
Handbook
29
Handbuch
29
Lehrbuch
29
Textbook
25
Konferenzschrift
16
Conference proceedings
10
Reprint
8
Conference paper
7
Konferenzbeitrag
7
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6
Sammlung
6
Festschrift
5
Glossar enthalten
4
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4
Bibliografie
2
CD-ROM, DVD
2
Accompanied by computer file
1
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1
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1
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1
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1
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English
1,468
German
383
French
3
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3
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1
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1
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Bruhn, Manfred
17
Homburg, Christian
17
Kumar, V.
15
Terho, Harri
9
Grönroos, Christian
8
Verhoef, Peter C.
8
Bauer, Hans H.
7
Palmatier, Robert W.
7
Wilde, Klaus D.
7
Fink, Klaus-J.
6
Hollensen, Svend
6
Kleinaltenkamp, Michael
6
Knittel, Christopher R.
6
Neslin, Scott A.
6
Payne, Adrian
6
Quach, Sara
6
Ratten, Vanessa
6
Stango, Victor
6
Casidy, Riza
5
Finne, Åke
5
Gupta, Sunil
5
Hippner, Hajo
5
Krafft, Manfred
5
Ormrod, Robert P.
5
Petersen, J. Andrew
5
Schumann, Jan Hendrik
5
Sheth, Jagdish N.
5
Vrontis, Demetris
5
Ahlert, Dieter
4
Bjerre, Mogens
4
Dannenberg, Holger
4
Ehrlich, Evelyn
4
Eisingerich, Andreas B
4
Fanelli, Duke
4
Gebhardt-Seele, Stephan
4
Günter, Bernd
4
Hennig-Thurau, Thorsten
4
Hougaard, Søren
4
Ko, Eunju
4
Ko, Wai Wai
4
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American Marketing Association
10
IGI Global
3
AMACOM
2
Erich-Schmidt-Verlag <Berlin>
2
Harvard Graduate School of Business Administration
2
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Chartered Institute of Marketing
1
Cranfield School of Management
1
Econometrisch Instituut <Rotterdam>
1
Freie Universität Berlin
1
Fundacja Uniwersytetu Ekonomicznego w Krakowie
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Helmut-Schmidt-Universität
1
INSEAD
1
INSEAD-Wharton Alliance Center for Global Research & Development
1
Institut für Marktorientierte Unternehmensführung Mannheim
1
International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
1
Münchener Marketing-Symposium <23, 1997, München>
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
RWTH Aachen
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Fakul'tet Menedžmenta
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Svenska Handelshögskolan <Helsinki>
1
SwissICT, Schweizerischer Verband der Informations- und Kommunikationstechnologie
1
Universität Mannheim
1
Universität St. Gallen
1
Universität St. Gallen / Institut für Marketing
1
Universität Trier / Lehrstuhl für Marketing und Innovation
1
Uniwersytet Ekonomiczny w Krakowie / Faculty of Management
1
Westfälische Wilhelms-Universität Münster / Institut für Genossenschaftswesen
1
Wiley-VCH
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
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Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
50
Journal of business research : JBR
45
The journal of business & industrial marketing
29
Journal of strategic marketing
28
Journal of retailing and consumer services
23
SpringerLink / Bücher
21
European journal of marketing : EJM
17
Journal of the Academy of Marketing Science
16
Business horizons
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
Journal of marketing communications
11
Journal of retailing
11
Cogent business & management
10
International journal of electronic customer relationship management : IJECRM
10
Journal of marketing
10
Journal of marketing management : MM
10
The journal of product & brand management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Europäische Hochschulschriften / 5
8
Harvard-Business-Manager : das Wissen der Besten
8
International journal of hospitality management
8
Springer eBook Collection / Business and Economics
8
The service industries journal
8
Asia Pacific journal of marketing and logistics
7
Gabler Edition Wissenschaft
7
International journal of internet marketing and advertising : IJIMA
7
International review on public and non-profit marketing
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing intelligence & planning
7
Marketing letters : a journal of research in marketing
7
The journal of brand management : an international journal
7
The marketing review
7
International journal of retail & distribution management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of international marketing
6
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ECONIS (ZBW)
1,852
USB Cologne (EcoSocSci)
1
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1741
Patronage and loyalty strategies: understanding the behavioral and attitudinal outcomes of customer retention programs
Morgan, Robert M.
;
Crutchfield, Tammy N.
;
Lacey, Russell
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 71-87)
.
2000
Persistent link: https://www.econbiz.de/10001456703
Saved in:
1742
Closeness in customer relationships: examining the payback from getting closer to the customer
Barnes, James G.
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 89-105)
.
2000
Persistent link: https://www.econbiz.de/10001456708
Saved in:
1743
Services relationship marketing: a sector case study
Payne, Adrian
;
Frow, Penelope
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 255-316)
.
2000
Persistent link: https://www.econbiz.de/10001456732
Saved in:
1744
Strategisches Beziehungsmanagement : ein integrativer Ansatz zur strategischen Planung und Implementierung des Beziehungsmanagement
Deseniss, Alexander
;
Klee, Alexander
-
2000
-
Als Ms. gedr.
Persistent link: https://www.econbiz.de/10001460249
Saved in:
1745
Kundenbindung als Kernaufgabe im Marketing : [Kundenpotentiale langfristig ausschöpfen]
Dittrich, Sabine
-
2000
Persistent link: https://www.econbiz.de/10001462590
Saved in:
1746
Marketing im Turn-around-Management: Fallstudie DB AutoZug GmbH
Meffert, Heribert
;
Schleuser, Michael
;
Schneider, Helmut
- In:
Verkehrsdienstleistungsmarketing : marktorientierte …
,
(pp. 227-253)
.
2000
Persistent link: https://www.econbiz.de/10001462995
Saved in:
1747
Kundenempfehlungen als Marketinginstrument
Helm, Sabrina
-
2000
Persistent link: https://www.econbiz.de/10001467555
Saved in:
1748
Der Vier-Märkte-Ansatz als Heuristik für ein differenziertes Marketing von KMU
Schenk, Hans-Otto
- In:
Unternehmer und Unternehmensperspektiven für Klein- …
,
(pp. 461-475)
.
2000
Persistent link: https://www.econbiz.de/10001524109
Saved in:
1749
Marktorientierung von KMU als strategische Aufgabe
Zanger, Cornelia
- In:
Unternehmer und Unternehmensperspektiven für Klein- …
,
(pp. 491-504)
.
2000
Persistent link: https://www.econbiz.de/10001524115
Saved in:
1750
Kundenbindung als strategisches Ziel des Medienmarketing : Entwicklung eines marketingorientierten Konzeptes zur Steigerung der Leserbindung am Beispiel lokaler/regionaler Abonneme...
Rogall, Detlef
-
2000
Persistent link: https://www.econbiz.de/10001528354
Saved in:
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