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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Marketingmanagement
16,863
Marketing management
16,412
Marketing
3,451
Consumer behaviour
2,523
Konsumentenverhalten
2,512
Theory
2,246
Theorie
2,245
Relationship marketing
1,881
Deutschland
1,641
Germany
1,597
Brand management
1,371
Markenführung
1,361
USA
1,301
United States
1,262
Online-Marketing
1,153
Strategisches Management
1,127
Internet marketing
1,112
Unternehmenserfolg
1,034
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1,030
Strategic management
885
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853
SME
764
KMU
763
Internationales Marketing
756
International marketing
748
Marktforschung
689
Social Web
674
Social web
674
Werbung
630
Markenimage
605
Brand image
602
Advertising
589
Market research
585
Marketing theory
557
Marketingtheorie
547
Innovationsmanagement
531
Innovation management
514
Lieferantenmanagement
504
Supplier relationship management
504
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207
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Bruhn, Manfred
17
Homburg, Christian
17
Kumar, V.
15
Terho, Harri
9
Grönroos, Christian
8
Verhoef, Peter C.
8
Bauer, Hans H.
7
Palmatier, Robert W.
7
Wilde, Klaus D.
7
Fink, Klaus-J.
6
Hollensen, Svend
6
Kleinaltenkamp, Michael
6
Knittel, Christopher R.
6
Neslin, Scott A.
6
Payne, Adrian
6
Petersen, J. Andrew
6
Quach, Sara
6
Ratten, Vanessa
6
Stango, Victor
6
Casidy, Riza
5
Eisingerich, Andreas B
5
Finne, Åke
5
Gupta, Sunil
5
Hippner, Hajo
5
Krafft, Manfred
5
Ormrod, Robert P.
5
Schumann, Jan Hendrik
5
Sheth, Jagdish N.
5
Vrontis, Demetris
5
Ahlert, Dieter
4
Bjerre, Mogens
4
Dannenberg, Holger
4
Ehrlich, Evelyn
4
Fanelli, Duke
4
Gebhardt-Seele, Stephan
4
Günter, Bernd
4
Hennig-Thurau, Thorsten
4
Hougaard, Søren
4
Ko, Eunju
4
Ko, Wai Wai
4
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American Marketing Association
10
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Erich-Schmidt-Verlag <Berlin>
2
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2
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Chartered Institute of Marketing
1
Cranfield School of Management
1
Econometrisch Instituut <Rotterdam>
1
Freie Universität Berlin
1
Fundacja Uniwersytetu Ekonomicznego w Krakowie
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Helmut-Schmidt-Universität
1
INSEAD
1
INSEAD-Wharton Alliance Center for Global Research & Development
1
Institut für Marktorientierte Unternehmensführung Mannheim
1
International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
1
Münchener Marketing-Symposium <23, 1997, München>
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
RWTH Aachen
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Fakul'tet Menedžmenta
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Svenska Handelshögskolan <Helsinki>
1
SwissICT, Schweizerischer Verband der Informations- und Kommunikationstechnologie
1
Universität Mannheim
1
Universität St. Gallen
1
Universität St. Gallen / Institut für Marketing
1
Universität Trier / Lehrstuhl für Marketing und Innovation
1
Uniwersytet Ekonomiczny w Krakowie / Faculty of Management
1
Westfälische Wilhelms-Universität Münster / Institut für Genossenschaftswesen
1
Wiley-VCH
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
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Industrial marketing management : the international journal for industrial and high-tech firms
50
Journal of business research : JBR
45
The journal of business & industrial marketing
29
Journal of strategic marketing
28
Journal of retailing and consumer services
23
SpringerLink / Bücher
21
Journal of the Academy of Marketing Science
19
European journal of marketing : EJM
17
Business horizons
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
Journal of marketing communications
11
Journal of retailing
11
Cogent business & management
10
International journal of electronic customer relationship management : IJECRM
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing
10
Journal of marketing management : MM
10
The journal of product & brand management
10
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Europäische Hochschulschriften / 5
8
Harvard-Business-Manager : das Wissen der Besten
8
International journal of hospitality management
8
Marketing intelligence & planning
8
Springer eBook Collection / Business and Economics
8
The service industries journal
8
Asia Pacific journal of marketing and logistics
7
Gabler Edition Wissenschaft
7
International journal of internet marketing and advertising : IJIMA
7
International review on public and non-profit marketing
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing letters : a journal of research in marketing
7
The journal of brand management : an international journal
7
The marketing review
7
International journal of retail & distribution management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of international marketing
6
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ECONIS (ZBW)
1,870
USB Cologne (EcoSocSci)
1
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1791
Stand und Entwicklungsperspektiven der empirischen Beziehungsmarketingforschung im Business-to-Business-Bereich
Wirtz, Bernd W.
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
45
(
1999
)
4
,
pp. 380-401
Persistent link: https://www.econbiz.de/10001467996
Saved in:
1792
Internes Marketing und Beziehungsorientierung als Grundlage eines kunden- und mitarbeiterorientierten Beschwerdemanagement
Jeschke, Kurt
;
Schulze, Henning S.
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
45
(
1999
)
4
,
pp. 402-417
Persistent link: https://www.econbiz.de/10001468003
Saved in:
1793
Die Signalwirkung des Vorankündigungsaufwandes und von Patentinformationen in kundenorientierten Produkt-Vorankündigungen
Ernst, Holger
;
Schnoor, Anje
-
1999
Persistent link: https://www.econbiz.de/10001522945
Saved in:
1794
Mass customization und electronic commerce : eine empirische Einschätzung zur Umsetzung in deutschen Unternehmen
Piller, Frank T.
;
Schoder, Detlef
- In:
Journal of business economics : JBE
69
(
1999
)
10
,
pp. 1111-1136
Persistent link: https://www.econbiz.de/10001418816
Saved in:
1795
Handbuch Relationship Marketing : Konzeption und erfolgreiche Umsetzung
Payne, Adrian
(
ed.
);
Rapp, Reinhold
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001355319
Saved in:
1796
Kundendienstpolitik : die Instrumente des After Sales-Marketing
Pepels, Werner
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001364406
Saved in:
1797
Die Servicestrategie als Basis einer zukünftigen Marketingkonzeption für den mittelständischen Facheinzelhandel am Beispiel der Sportartikelbranche : ein qualitätsorientiertes Konz...
Fenner, Frank
-
1999
Persistent link: https://www.econbiz.de/10001365817
Saved in:
1798
The grocery retailing sector in Germany : ECR activities in comparison to the USA
Katsaras, Nikolaos
;
Schamel, Günter
-
1999
Persistent link: https://www.econbiz.de/10001366263
Saved in:
1799
It's all about customers : the perfect way to grow your business through marketing, sales and service
Frazer-Robinson, John
-
1999
-
2nd ed
Persistent link: https://www.econbiz.de/10001390756
Saved in:
1800
Marktorientierte Unternehmensführung : Messung - Determinanten - Erfolgsauswirkungen
Becker, Jan
-
1999
Persistent link: https://www.econbiz.de/10001395984
Saved in:
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