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Measuring and accounting for cross-country response biases in marketing food and drink products
Levin, Aron M.
;
Levin, Irwin P.
;
Cook, Michael P.
- In:
Journal of international consumer marketing
22
(
2010
)
2
,
pp. 213-222
Persistent link: https://www.econbiz.de/10003986206
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