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~subject:"Bibliographie"
~subject:"Brand"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliographie"
~type_genre:"Glossar enthalten"
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Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
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The evolution of brands : from signals of quality to storehouses of trust
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ECONIS (ZBW)
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Markenbildung zwischen Performant und Inszenierung : eine kulturwissenschaftliche Annäherung
Höhne, Steffen
-
2011
Persistent link: https://www.econbiz.de/10009409073
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2
The hermeneutics of branding
Hatch, Mary Jo
;
Rubin, James
-
2009
Persistent link: https://www.econbiz.de/10003784632
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3
Index to social sciences &
humanities
proceedings : ISSHP / Annual
Philadelphia, Pa. : ISI
-
1984(1985) -
Persistent link: https://www.econbiz.de/10004063376
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