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Bibliometrics
Consumer behaviour
16
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16
Großbritannien
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Beziehungsmarketing
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Brand management
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Hewer, Paul
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Brownlie, Douglas
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Tadajewski, Mark
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Journal of marketing management : MM
1
Scandinavian journal of management
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ECONIS (ZBW)
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1
Global contribution to marketing management : editorial
Tadajewski, Mark
;
Hewer, Paul
- In:
Journal of marketing management : MM
28
(
2012
)
9/10
,
pp. 1015-1020
Persistent link: https://www.econbiz.de/10009615246
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2
Articulating consumers through practices of vernacular creativity
Brownlie, Douglas
;
Hewer, Paul
- In:
Scandinavian journal of management
27
(
2011
)
2
,
pp. 243-253
Persistent link: https://www.econbiz.de/10009160364
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