Global contribution to marketing management : editorial
Year of publication: |
2012
|
---|---|
Authors: | Tadajewski, Mark ; Hewer, Paul |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 28.2012, 9/10, p. 1015-1020
|
Subject: | Marketingmanagement | Marketing management | Globalisierung | Globalization | Welt | World | Internationales Marketing | International marketing | Bibliometrie | Bibliometrics | Marketingtheorie | Marketing theory |
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