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Review of literature : future research suggestions ; private label brands ; benefits, success factors and future research
Hyman, Michael R.
;
Kopf, Dennis A.
;
Lee, Dongdae
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 368-389
Persistent link: https://www.econbiz.de/10003971198
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