Review of literature : future research suggestions ; private label brands ; benefits, success factors and future research
Year of publication: |
2010
|
---|---|
Authors: | Hyman, Michael R. ; Kopf, Dennis A. ; Lee, Dongdae |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 17.2009/10, 5, p. 368-389
|
Subject: | Handelsmarke | Store brand | Bibliometrie | Bibliometrics |
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