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~subject:"Big event"
~subject:"Erlebnismarketing"
~subject:"Event"
~subject:"Leisure industries"
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Search: subject_exact:"Erlebniswelten-Inszenierung"
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Big event
Erlebnismarketing
Event
Leisure industries
Event marketing
1,278
Event-Marketing
1,278
Consumer behaviour
287
Konsumentenverhalten
287
Deutschland
231
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230
Sportveranstaltung
173
Großveranstaltung
167
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166
Brand management
152
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152
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128
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127
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127
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118
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115
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114
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112
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105
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105
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90
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90
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90
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89
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89
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78
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77
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76
Brand image
75
USA
73
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72
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68
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68
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65
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61
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61
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Zanger, Cornelia
8
Olberding, Julie Cencula
7
Drengner, Jan
6
Fairley, Sheranne
6
Jahn, Steffen
5
Nosko, Chris
4
Sorensen, Alan T.
4
Steinecke, Albrecht
4
Thinius, Jochen
4
Untiedt, Jan
4
Van Niekerk, Mathilda
4
Bruhn, Manfred
3
Brunner-Sperdin, Alexandra
3
Cui, Yao
3
Duenyas, Izak
3
Eisermann, Uwe
3
Kaiser, Sebastian
3
Kwiatkowski, Grzegorz
3
Lee, Woojin
3
Leenders, Mark A. A. M.
3
Mortimer, Julie Holland
3
O'Brien, Danny
3
Sahin, Ozge
3
Wong, IpKin Anthony
3
Alexandris, Kostas
2
Bauer, Hans H.
2
Beech, John
2
Boo, Soyoung
2
Brittner-Widmann, Anja
2
Busser, James A.
2
Connell, Joanne
2
Dittrich, Koen
2
Dolasinski, Mary Jo
2
Fader, Peter
2
Gilmore, James H.
2
Hadwich, Karsten
2
Helmer-Denzel, Andrea
2
Holzbaur, Ulrich
2
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2
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1
Springer-Verlag GmbH
1
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Wissenschaftliche Konferenz Eventforschung <2, 2010, Chemnitz>
1
Wissenschaftliche Konferenz Eventforschung <4, 2012, Chemnitz>
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International journal of event and festival management
20
SpringerLink / Bücher
14
Tourism management : research, policies, practice
14
Journal of travel and tourism marketing
10
Social enterprise and special events : market-based approaches to mission-driven gatherings
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of hospitality marketing & management
6
Tourism management perspectives : TMP
6
International journal of contemporary hospitality management
5
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
4
European Sport management quarterly : ESMQ
4
International journal of hospitality management
4
Journal of business research : JBR
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Markenkommunikation und Beziehungsmarketing
4
Sport management review
4
Springer eBook Collection
4
Event tourism in Asian countries : challenges and prospects
3
International journal of sport management and marketing : IJSMM
3
Kulturtourismus zu Beginn des 21. Jahrhunderts : Festschrift für Albrecht Steinecke
3
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
3
Stand und Perspektiven der Eventforschung
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Wirtschaftswissenschaft
3
Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
2
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
2
Forschung und Praxis an der FHWien der WKW
2
Gabler Research / Markenkommunikation und Beziehungsmarketing
2
Industrie und Tourismus : innovatives Standortmanagement für Produkte und Dienstleistungen
2
International journal of arts management
2
International journal of sports marketing & sponsorship
2
Journal of destination marketing & management
2
Journal of hospitality and tourism insights
2
Managing event operations
2
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
2
Scandinavian journal of hospitality and tourism
2
Springer Gabler Research
2
Springer eBook Collection / Business and Economics
2
Tourism economics : the business and finance of tourism and recreation
2
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ECONIS (ZBW)
325
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Place-based community events and resistance to territorial stigmatisation
McGillivray, David
;
Walters, Trudie
;
Guillard, Séverin
- In:
International journal of event and festival management
15
(
2024
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10014535247
Saved in:
3
Spatial authenticity and extraordinary experiences : music festivals and the everyday nature of tourism destinations
Skandalis, Alexandros
;
Banister, Emma
;
Byrom, John
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
2
,
pp. 357-370
Persistent link: https://www.econbiz.de/10014582227
Saved in:
4
Shared festival tourism experiences : the power and purpose of remembering together
Wood, Emma H.
;
Kinnunen, Maarit
;
Moss, Jonathan
;
Li, Yanning
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
2
,
pp. 409-427
Persistent link: https://www.econbiz.de/10014582246
Saved in:
5
"I didn't want to promote it with a white girl" : marketing practices and boundary work at popular music festivals
Swartjes, Britt
- In:
International journal of event and festival management
15
(
2024
)
2
,
pp. 213-227
Persistent link: https://www.econbiz.de/10014535987
Saved in:
6
Maintaining the status quo : the nature and role of policy stakeholders' perceptions of event value
Wallstam, Martin
- In:
International journal of event and festival management
13
(
2022
)
2
,
pp. 219-234
Persistent link: https://www.econbiz.de/10013284856
Saved in:
7
How do gastronomic festivals trigger behavioral intentions? : the role of hedonic and eudaimonic well-being
Keskin, Emrah
;
Yayla, Ozgur
;
Sezen, Nevres
;
Dedeoğlu, …
- In:
Journal of hospitality and tourism insights
7
(
2024
)
2
,
pp. 986-1009
Persistent link: https://www.econbiz.de/10014526838
Saved in:
8
A study of event brand image, destination image, event, and destination loyalty among international sport tourists
An, Bang
;
Yamashita, Rei
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
2
,
pp. 345-363
Persistent link: https://www.econbiz.de/10014564373
Saved in:
9
Experience, satisfaction and loyalty in the context of online music festivals in China
Wang, Rachel
;
Codina, Rosa
;
Sun, Yan
;
Ding, Xiaoyu
- In:
International journal of event and festival management
15
(
2024
)
2
,
pp. 228-248
Persistent link: https://www.econbiz.de/10014535996
Saved in:
10
Experiential effects on mass sport participants' event satisfaction and behavioral intentions : examining sensory, affective, behavioral, intellectual and relational dimensions
Lianopoulos, Yannis
;
Kotsi, Nikoleta
;
Karagiorgos, Thomas
; …
- In:
International journal of event and festival management
15
(
2024
)
2
,
pp. 270-292
Persistent link: https://www.econbiz.de/10014536010
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