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~subject:"Business Strategy"
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Ebert, Sandra
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Haas, Franz
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Expert journal of business and management
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1
Consumer psychology insights and their use for operational book
marketing
Ebert, Sandra
- In:
Expert journal of business and management
5
(
2017
)
2
,
pp. 91-97
Persistent link: https://www.econbiz.de/10011749770
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2
Deciding the entry mode in Chinese markets : practices managers should avoid pursuing
Haas, Franz
- In:
Expert journal of business and management
5
(
2017
)
2
,
pp. 68-73
Persistent link: https://www.econbiz.de/10011749819
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