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~subject:"Brand"
~subject:"Deutschland"
~subject:"Multinationales Unternehmen"
~type_genre:"Article in journal"
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Brand
Deutschland
Multinationales Unternehmen
International marketing
2,236
Internationales Marketing
2,218
Consumer behaviour
471
Konsumentenverhalten
471
Brand management
369
Markenführung
369
Marketing management
340
Marketingmanagement
340
Transnational corporation
309
Export
258
Globalization
258
Globalisierung
256
Brand image
245
Markenimage
245
International market entry
207
Internationaler Markteintritt
207
Welt
207
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207
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201
SME
201
Firm performance
192
Unternehmenserfolg
192
USA
180
United States
178
China
174
Cultural identity
158
Kulturelle Identität
158
Emerging economies
139
Schwellenländer
139
Designation of origin
130
Herkunftsbezeichnung
130
Markenartikel
129
Export sector
106
Exportwirtschaft
106
Beziehungsmarketing
103
Relationship marketing
103
National culture
91
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91
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472
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477
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201
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187
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168
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149
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149
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69
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Working Paper
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44
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449
German
23
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3
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Diamantopoulos, Adamantios
10
Davvetas, Vasileios
5
Leonidou, Leonidas C.
5
Kraus, Sascha
4
Sichtmann, Christina
4
Wagner, Joachim
4
Westjohn, Stanford A.
4
Zou, Shaoming
4
Bouncken, Ricarda B.
3
Buckley, Peter J.
3
Cavusgil, Erin
3
Cavusgil, S. Tamer
3
Christodoulides, Paul
3
Helm, Roland
3
Lange, Manfred
3
Magnusson, Peter
3
Michael, David
3
Mohammad Falahat
3
Steenkamp, Jan-Benedict E. M.
3
Swoboda, Bernhard
3
Vescovi, Tiziano
3
Vrontis, Demetris
3
Wu, Jie
3
Zdravkovic, Srdan
3
Aashish, Kumar
2
Aggarwal, Praveen
2
Alden, Dana
2
Alon, Ilan
2
Ambaye, Michele
2
Aykol, Bilge
2
Baumgarth, Carsten
2
Brouthers, Lance Eliot
2
Casson, Mark
2
Cesinger, Beate
2
Chao, Mike Chen-Ho
2
Checchinato, Francesca
2
Ciszewska-Mlinarič, Mariola
2
Coudounaris, Dafnis N.
2
Coulter, Robin A.
2
Dichtl, Erwin
2
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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International marketing review
31
Journal of international marketing
30
Journal of global marketing
13
International business review : the official journal of the European International Business Academy
12
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
10
Journal of business research : JBR
9
Journal of international consumer marketing
9
Management international review : mir ; journal of international business
9
The journal of brand management : an international journal
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of euromarketing
7
Journal of the Academy of Marketing Science
7
International journal of business and globalisation : IJBG
5
International journal of emerging markets
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of world business : JWB
5
European journal of marketing : EJM
4
Harvard business review : HBR
4
International journal of export marketing
4
Journal of business ethics : JOBE
4
Journal of international entrepreneurship
4
Journal of international management
4
The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
3
Entrepreneurial business and economics review : EBER
3
Gyeong sang non chong
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of marketing
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of retailing and consumer services
3
Journal of strategic marketing
3
Journal of teaching in international business
3
The journal of product & brand management
3
Thunderbird international business review
3
Administrative Sciences : open access journal
2
Business history
2
Critical perspectives on international business
2
Enterprise & society : the international journal of business history
2
European journal of international management : EJIM
2
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ECONIS (ZBW)
477
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41
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477
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41
Organizational influences and performance impact of cross-border e-commerce barriers : the moderating role of home country digital infrastructure and foreign market internet penetr...
Eduardsen, Jonas Strømfeldt
;
Marinova, Svetla Trifonova
; …
- In:
Management international review : MIR ; journal of …
63
(
2023
)
3
,
pp. 433-467
Persistent link: https://www.econbiz.de/10014340945
Saved in:
42
Diversity and consumer dispositions towards foreign countries in an emerging market
Belbağ, Aybegüm Güngördü
- In:
International journal of emerging markets
18
(
2023
)
9
,
pp. 2218-2238
Persistent link: https://www.econbiz.de/10014449814
Saved in:
43
The effect of customer ethnocentrism and customer participation on global brand attitude : the perspective of Chinese customer
Hong, EunPyo
;
Park, Jungkun
;
Pensri Jaroenwanit
; …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014240277
Saved in:
44
Is brand globalness compatible with brand country-of-origin? : an investigation of hybrid brand positioning strategies for emerging market brands
Hong, Ruiyang
;
Zhang, Zhe
;
Zhang, Chun
;
Hu, Zuohao
- In:
International marketing review
40
(
2023
)
1
,
pp. 49-79
Persistent link: https://www.econbiz.de/10014227450
Saved in:
45
Analyzing the association between bottom of the pyramid (BoP) and export performance in born global firms : a FGLS model approval between 2011 and 2021
Escandon-Barbosa, Diana
;
Castro Aristizabal, Geovanny
; …
- In:
Journal of global marketing
36
(
2023
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10014321500
Saved in:
46
Brand resonance : an empirical analysis of mobile users in global marketplace
Raut, Umesh Ramchandra
;
Pawar, Prafulla Arjun
;
Brito, …
- In:
International journal of trade and global markets
17
(
2023
)
2
,
pp. 185-200
Persistent link: https://www.econbiz.de/10014287225
Saved in:
47
Launching new products in international markets : waterfall versus sprinkler strategy of Korean SMEs
Cho, Hyo Eun
;
Lee, Jong-Ho
;
Jeong, Insik
- In:
International marketing review
40
(
2023
)
2
,
pp. 224-245
Persistent link: https://www.econbiz.de/10014266943
Saved in:
48
The effect of brand names and logos' figurativeness on memory : an experimental approach
Lencastre, Paulo de
;
Machado, Joana César
;
Costa, Patrício
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304102
Saved in:
49
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
50
Enhancing internal branding outcomes through customer experience management : new empirical insights from the automotive industry
Souka, Mohamed
;
Rump, Markus
;
Löffler, Michael
; …
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
2
,
pp. 22-34
Persistent link: https://www.econbiz.de/10014306383
Saved in:
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