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~subject:"Electronic Commerce"
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Brand
Electronic Commerce
Mode
2,574
Fashion
2,508
Konsumentenverhalten
1,175
Consumer behaviour
1,174
Bekleidungsindustrie
1,043
Clothing industry
1,020
Textilhandel
1,014
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1,008
Brand management
425
Markenführung
423
Luxury goods
352
Luxusgüter
352
Lieferkette
267
Supply chain
267
Einzelhandel
248
Clothing
240
Retail trade
240
Bekleidung
230
Sustainability
223
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206
Social Web
203
Social web
203
Online-Handel
197
Online retailing
196
Brand image
192
Markenimage
192
Beziehungsmarketing
181
Relationship marketing
180
Deutschland
174
Germany
168
Internet marketing
162
Online-Marketing
162
fashion
159
Markenartikel
147
Corporate Social Responsibility
142
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Ko, Eunju
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4
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3
Ozuem, Wilson
3
Siahtiri, Vida
3
Turrini, Alex
3
Vignali, Gianpaolo
3
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2
Bonsón-Fernández, Rocío
2
Dixit, Gaurav
2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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Books on Demand GmbH <Norderstedt>
1
RWTH Aachen
1
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Journal of fashion marketing and management
28
Journal of retailing and consumer services
14
Journal of global fashion marketing : JGfM
9
The journal of brand management : an international journal
8
International journal of electronic marketing and retailing : IJEMR
6
Journal of business research : JBR
6
International journal of business and globalisation : IJBG
4
International journal of retail and distribution management
4
The international review of retail, distribution and consumer research
4
The journal of product & brand management
4
Cogent business & management
3
International journal of retail & distribution management
3
Springer eBook Collection
3
Asia Pacific journal of marketing and logistics
2
Business Analytics
2
Corporate governance : international journal of business in society
2
Detox fashion : case studies
2
Economic geography
2
Electronic commerce research
2
European journal of international management : EJIM
2
European research studies
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Schriftenreihe Handelsmanagement
2
Sustainable business ; Volume 3
2
The IUP journal of marketing management : IJMM
2
Asia-Pacific journal of business administration
1
Asian Academy of Management journal : AAMJ
1
Athens journal of business & economics : AJBE
1
Baltic Journal of Economic Studies
1
Biblioteca dell'economia d'azienda
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Brands and branding geographies
1
Business ethics and leadership : BEL
1
Business history
1
Businesses
1
Competition & change : the journal of global business and political economy
1
Country of origin effect : looking back and moving forward
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
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ECONIS (ZBW)
246
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1
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1
Shop at your own risk? : consumer activities in
fashion
e-commerce
Sutinen, Ulla-Maija
;
Saarijärvi, Hannu
;
Yrjölä, Mika
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1299-1318
Persistent link: https://www.econbiz.de/10013328292
Saved in:
2
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
3
Examining the role of social media marketing on brand love and its impact on brand centrality : the study of local
fashion
brands for the millennials
Mayasari, Iin
;
Haryanto, Handrix Chris
;
Hutagaol, …
- In:
Journal of Indonesian economy & business
38
(
2023
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10014288345
Saved in:
4
The influence of augmented reality on e-commerce : a case study on
fashion
and beauty products
Gabriel, Adelya
;
Ajriya, Alina Dhifan
;
Fahmi, Cut Zahra …
- In:
Cogent business & management
10
(
2023
)
2
,
pp. 1-20
implementing AR on beauty and
fashion
products on the intention to continue using AR and shopping in e-commerce. The design of this …
Persistent link: https://www.econbiz.de/10014504942
Saved in:
5
The influences of attitude toward responsible
fashion
consumption and environmental concern on Gen Z's CSR-driven
fashion
brand choice intention : empirical evidence from Germany
Vogel, Henrik
-
2023
The
fashion
industry is considered one of the most relevant industries worldwide. At the same time, however, it is … repeatedly accused of irresponsible behavior toward the environment and society. For
fashion
brands who identify Generation Z as … in Germany, the impact, a) attitude toward responsible
fashion
consumption and b) environmental concern were analyzed …
Persistent link: https://www.econbiz.de/10014420290
Saved in:
6
Mining sustainable
fashion
e-commerce : social media texts and consumer behaviors
Shen, Zheng
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 949-971
Persistent link: https://www.econbiz.de/10014252077
Saved in:
7
A review of studies on virtual layout and atmospherics : potential applications to the
fashion
industry
Roberts, Jenniefer
;
Grassi, Alessia
- In:
The international review of retail, distribution and …
31
(
2021
)
4
,
pp. 432-456
Persistent link: https://www.econbiz.de/10012609704
Saved in:
8
Channels for promotion of
fashion
brands in the online space
Oklander, Mykhailo
;
Kudina, Alevtyna
- In:
Baltic Journal of Economic Studies
7
(
2021
)
2
,
pp. 179-187
Persistent link: https://www.econbiz.de/10012587097
Saved in:
9
The acquirements of e-service quality in
fashion
e-storescapes : mediating effect in an S-O-R model
Türkdemir, Pınar
;
Yıldız, Erkan
;
Ateş, Mustafa Fikret
- In:
International journal of retail and distribution management
51
(
2023
)
6
,
pp. 755-772
Persistent link: https://www.econbiz.de/10014281102
Saved in:
10
Multichannel customer purchase behavior and long tail effects in the
fashion
goods market
Ratchford, Brian Thomas
;
Soysal, Gonca
;
Zentner, Alejandro
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10014283357
Saved in:
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