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~subject:"Brand"
~subject:"Innovation diffusion"
~subject:"Produktqualität"
~type_genre:"Reprint"
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Evolving and emerging issues in marketing strategy
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Innovation and complexity : the Marshallian legacy
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International marketing ; Vol. 2
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Marketing strategy : an assessment of the state of the field and outlook
Varadarajan, P. Rajan
;
Jayachandran, Satish
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2009
Persistent link: https://www.econbiz.de/10003837010
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Brand popularity, country image and market share : an empirical study
Kim, Chung Koo
;
Chung, Jay Young
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2008
Persistent link: https://www.econbiz.de/10003656235
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Competing technologies, increasing returns, and lock-in by historical events
Arthur, W. Brian
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2008
Persistent link: https://www.econbiz.de/10003666231
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