Brand popularity, country image and market share : an empirical study
Year of publication: |
2008
|
---|---|
Authors: | Kim, Chung Koo ; Chung, Jay Young |
Published in: |
International marketing ; Vol. 2. - Cheltenham [u.a.] : Edward Elgar. - 2008, p. 448-473
|
Subject: | Marktanteil | Market share | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Markenartikel | Brand | Marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
-
Measuring negative effects of copycat products in emerging consumer markets
Suzuki, Mayu, (2021)
-
How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha, (2016)
-
Creativity and passion between global branding and country of origin roots
Aiello, Gaetano, (2013)
- More ...
-
Brand Popularity, Country Image and Market Share: An Empirical Study
Kim, Chung Koo, (1997)
-
Brand Popularity, Country Image and Market Share: An Empirical Study
kim, Chung Koo, (1997)
-
A study of the loyalty-building process for mobile data service usage in Korea
Kim, Chung Koo, (2011)
- More ...