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~subject:"Brand"
~subject:"Television advertising"
~subject:"Viral marketing"
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Search: subject_exact:"Impact of advertising"
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Brand
Television advertising
Viral marketing
Advertising effects
7,666
Werbewirkung
7,666
Advertising
3,688
Werbung
3,688
Consumer behaviour
3,496
Konsumentenverhalten
3,496
Online-Marketing
2,071
Internet marketing
2,068
Brand management
1,114
Markenführung
1,114
Markenimage
963
Brand image
954
Social Web
613
Social web
613
USA
597
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596
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489
Theorie
465
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464
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446
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445
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445
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443
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440
Celebrity endorsement
439
Celebrity-Werbung
439
Werbepsychologie
394
Psychology of advertising
392
Fernsehwerbung
366
Zielgruppe
362
Target group
359
advertising
338
Experiment
312
Wahrnehmung
261
Perception
258
Virales Marketing
258
Product Placement
231
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839
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64
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Pelsmacker, Patrick de
16
Wilbur, Kenneth C.
14
Bellman, Steven
13
Dens, Nathalie
11
Gierl, Heribert
10
Varan, Duane
9
Esch, Franz-Rudolf
7
Klapper, Daniel
7
Romaniuk, Jenni
7
Verhellen, Yann
7
Bakir, Aysen
6
Cantoni, Davide
6
Cauberghe, Verolien
6
Chesnes, Matthew
6
Jeong, Yongick
6
Jin, Ginger Zhe
6
Reijmersdal, Eva A. van
6
Usman, Osly
6
Bauer, Hans H.
5
Boerman, Sophie C.
5
Bursztyn, Leonardo
5
Draganska, Michaela
5
Erfgen, Carsten
5
Grossman, Michael
5
Guitart, Ivan A.
5
Huber, Frank
5
Joo, Mingyu
5
Kennedy, Rachel
5
Kent, Robert J.
5
King, Stephen
5
Mäder, Ralf
5
Schweidel, David A.
5
Tekin, Erdal
5
Wada, Roy
5
Xu, Linli
5
Beal, Virginia
4
Bijmolt, Tammo H. A.
4
Chang, Chingching
4
Dwivedi, Yogesh Kumar
4
Fossen, Beth L.
4
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4
Avrim Lazar and Associates
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Chambre de commerce et d'industrie de Paris
1
Peter Lang AG
1
Universität Bremen
1
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Journal of advertising research
53
Journal of marketing communications
39
Journal of business research : JBR
36
International journal of advertising : the quarterly review of marketing communications
33
Journal of advertising : official publication of the American Academy of Advertising
33
International journal of advertising : the review of marketing communications
27
The journal of product & brand management
25
Journal of promotion management : JPM
20
Journal of retailing and consumer services
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
Psychology & marketing
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Journal of promotion management : innovations in planning and applied research
15
The journal of brand management : an international journal
15
International journal of internet marketing and advertising : IJIMA
14
European journal of marketing : EJM
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of the Academy of Marketing Science
10
Marketing letters : a journal of research in marketing
10
Asia Pacific journal of marketing and logistics
9
Marketing intelligence & planning
9
Marketing : ZFP ; journal of research and management
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of marketing
7
The journal of consumer marketing
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
6
A master class in brand planning : the timeless works of Stephen King
5
Faculty & research / Insead : working paper series
5
International journal of consumer studies
5
International journal of electronic marketing and retailing : IJEMR
5
International journal of market research : JMRS ; the journal of the Market Research Society
5
Journal of electronic commerce research : JECR
5
Journal of marketing theory and practice
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Young consumers : insight and ideas for responsible marketers
5
Breaking new ground in theory and practice
4
Cogent business & management
4
European journal of marketing
4
International advertising and communication : current insights and empirical findings
4
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ECONIS (ZBW)
1,086
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1
The influence of greenwashing practices on brand attitude : a multidimensional consumer analysis in Germany
Bladt, Daniel
;
Capelleveen, Guido van
;
Yazan, Devrim Murat
- In:
Business strategy and the environment
33
(
2024
)
2
,
pp. 597-625
Persistent link: https://www.econbiz.de/10014467303
Saved in:
2
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
3
TV advertising and online sales : a case study of intertemporal substitution effects for an online travel platform
Lambrecht, Anja
;
Tucker, Catherine
;
Zhang, Xu
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014584195
Saved in:
4
The boundaries of a small company’s human voice : insights into dark humour in internet recruitment advertising
Oikarinen, Eeva-Liisa
- In:
Corporate reputation review
26
(
2023
)
3
,
pp. 223-241
Persistent link: https://www.econbiz.de/10014327311
Saved in:
5
Brand and societal effects of using sex in advertisements targeted at adolescents : an experiment-based study
Bains, Karnika
;
Dewani, Prem Prakash
;
Jaiswal, Anand Kumar
-
2023
Persistent link: https://www.econbiz.de/10014387914
Saved in:
6
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
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7
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
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8
Emojis to conversion on social media
Mladenović, Dušan
;
Koštiál, Kamil
;
Ljepava, Nikolina
; …
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 977-994
Persistent link: https://www.econbiz.de/10014250669
Saved in:
9
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
10
Influence or advertise: the role of social learning in influencer marketing
Berman, Ron
;
Ory, Aniko
;
Zheng, Xudong
-
2023
Persistent link: https://www.econbiz.de/10014317632
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