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~subject:"Brand"
~type_genre:"Aufsatz in Zeitschrift"
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Van Rensburg, Deryck J.
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Fayena, Izak
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Naudé, Peter
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Journal of business strategy
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Journal of strategy and management
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ECONIS (ZBW)
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1
Strategic investments in entrepreneurial brand ventures by large incumbents
Van Rensburg, Deryck J.
;
Naudé, Peter
;
Fayena, Izak
- In:
Journal of strategy and management
17
(
2024
)
1
,
pp. 140-166
Persistent link: https://www.econbiz.de/10014475852
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2
Brand intrapreneurs and brand managers : in search of disruption
Van Rensburg, Deryck J.
- In:
Journal of business strategy
35
(
2014
)
4
,
pp. 29-36
Persistent link: https://www.econbiz.de/10010417449
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