//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Balasubramanian, Siva K."
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand
Consumer behaviour
15
Konsumentenverhalten
13
Consumer/Household Economics
10
Food Consumption/Nutrition/Food Safety
10
USA
6
United States
6
Product Placement
5
Product placement
5
Advertising effects
4
Brand management
4
Werbewirkung
4
Willingness to pay
4
genetically modified food
4
Beziehungsmarketing
3
E-commerce
3
Electronic Commerce
3
Health Economics and Policy
3
Markenartikel
3
Markenführung
3
Online retailing
3
Online-Handel
3
Relationship marketing
3
Spyware
3
Theorie
3
Theory
3
WTA
3
WTP
3
Zahlungsbereitschaftsanalyse
3
contingent valuation
3
endowment effect
3
prospect theory
3
Adware
2
Brand image
2
Comparison
2
E-retailing
2
Emotion
2
Endowment addition
2
Expected likelihood of product return
2
Finland
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Balasubramanian, Siva Kumar
3
Patwardhan, Hemant
2
Gistri, Giacomo
1
Published in...
All
International journal of advertising : the review of marketing communications
1
Journal of customer behaviour
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Priming movie product placements : new insights from a cross-national case study
Balasubramanian, Siva Kumar
;
Gistri, Giacomo
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1064-1094
Persistent link: https://www.econbiz.de/10013362126
Saved in:
2
Reflections on emotional attachment to brands : brand romance and brand love
Patwardhan, Hemant
;
Balasubramanian, Siva Kumar
- In:
Journal of customer behaviour
12
(
2013
)
1
,
pp. 73-79
Persistent link: https://www.econbiz.de/10009758537
Saved in:
3
Brand romance : a comlementary approach to explain emotional attachment toward brands
Patwardhan, Hemant
;
Balasubramanian, Siva Kumar
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 297-308
Persistent link: https://www.econbiz.de/10009314009
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->