Brand romance : a comlementary approach to explain emotional attachment toward brands
Hemant Patwardhan; Siva K. Balasubramanian
| Year of publication: |
2011
|
|---|---|
| Authors: | Patwardhan, Hemant ; Balasubramanian, Siva Kumar |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 20.2011, 4, p. 297-308
|
| Subject: | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Emotion | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009314009