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Assessing brand personality associations of top-of-mind wine brands
Brochado, Ana
;
Silva, Rui Vinhas da
;
LaPlaca, Peter J.
- In:
International journal of wine business research : IJWBR
27
(
2015
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10011381354
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