Assessing brand personality associations of top-of-mind wine brands
Ana Brochado and Rui Vinhas da Silva; Peter LaPlaca
| Year of publication: |
2015
|
|---|---|
| Authors: | Brochado, Ana ; Silva, Rui Vinhas da ; LaPlaca, Peter J. |
| Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 27.2015, 2, p. 125-142
|
| Subject: | Surveys | Brands | Survey research | Brand management | Markenführung | Markenimage | Brand image | Markenartikel | Brand | Wein | Wine | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011381354