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Search: person:"Peluso, Alessandro M."
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Peluso, Alessandro M.
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Guido, Gianluigi
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The journal of brand management : an international journal
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The impact of electronic entrepreneur-related word of mouth on brand evaluation
Yuan, Bing
;
Peluso, Alessandro M.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 579-592
Persistent link: https://www.econbiz.de/10012297831
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2
Beyond ethical consumption : religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism
Guido, Gianluigi
;
Prete, M. Irene
;
Pichierri, Marco
; …
-
2016
Persistent link: https://www.econbiz.de/10011454869
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