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Brand
Consumer behaviour
7
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3
Brand image
3
China
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Confidence
3
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Brand user imagery
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Brand user imagery clarity
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Peng, Siqing
4
Xie, Yi
3
Batra, Rajeev
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Hampson, Daniel P.
1
Keh, Hean Tat
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Pang, Jun
1
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Frontiers of business research in China : selected publications from Chinese universities
2
Journal of international marketing
1
The journal of brand management : an international journal
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ECONIS (ZBW)
4
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Brand user imagery clarity (BUIC) : conceptualization, measurement, and consequences
Xie, Yi
;
Peng, Siqing
;
Hampson, Daniel P.
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 662-678
Persistent link: https://www.econbiz.de/10012304072
Saved in:
2
An extended model of preference formation between global and local brands : the roles of identity expressiveness, trust, and affect
Xie, Yi
;
Batra, Rajeev
;
Peng, Siqing
- In:
Journal of international marketing
23
(
2015
)
1
,
pp. 50-71
Persistent link: https://www.econbiz.de/10010520814
Saved in:
3
The effects of two kinds of corporate publicity on customer-brand relationship
Xie, Yi
;
Peng, Siqing
- In:
Frontiers of business research in China : selected …
4
(
2010
)
1
,
pp. 73-100
Persistent link: https://www.econbiz.de/10003953867
Saved in:
4
Effects of advertising strategy on consumer-brand relationships : a brand love perspective
Pang, Jun
;
Keh, Hean Tat
;
Peng, Siqing
- In:
Frontiers of business research in China : selected …
3
(
2009
)
4
,
pp. 599-620
Persistent link: https://www.econbiz.de/10003923748
Saved in:
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