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Search: person:"Riedl, Joachim"
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Riedl, Joachim
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Zips, Sebastian
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Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
1
Moderne Methoden der Marktforschung : Kunden besser verstehen
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ECONIS (ZBW)
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Selected personal related and brand related predictors of the success of audio branding
Zips, Sebastian
;
Riedl, Joachim
-
2017
Persistent link: https://www.econbiz.de/10012108606
Saved in:
2
Eye-Tracking zur empirischen Validierung von Celebrity Endorsement
Riedl, Joachim
;
Pleier, Anna-Katharina
;
Zips, Sebastian
- In:
Moderne Methoden der Marktforschung : Kunden besser …
,
(pp. 151-168)
.
2017
Persistent link: https://www.econbiz.de/10011644006
Saved in:
3
Die empirische Positionierungsstudie auf Basis von Realmarkenbeurteilungen : ein Beispiel aus dem Markt für Sportswear
Riedl, Joachim
;
Eggers, Barbara
- In:
Marketing in Forschung und Praxis : [Jubiläumsausgabe …
,
(pp. 549-573)
.
2013
Persistent link: https://www.econbiz.de/10009780071
Saved in:
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