Eye-Tracking zur empirischen Validierung von Celebrity Endorsement
Year of publication: |
[2017]
|
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Authors: | Riedl, Joachim ; Pleier, Anna-Katharina ; Zips, Sebastian |
Published in: |
Moderne Methoden der Marktforschung : Kunden besser verstehen. - Wiesbaden, Germany : Springer Gabler, ISBN 3-658-09744-2. - 2017, p. 151-168
|
Subject: | Visuelle Wahrnehmung | Visual perception | Celebrity-Werbung | Celebrity endorsement | Printwerbung | Print advertising | Markenartikel | Brand |
Extent: | Diagramme, Illustrationen |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
Language: | German |
Notes: | Literaturangaben |
Other identifiers: | 10.1007/978-3-658-09745-5_9 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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