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Search: subject:": consumer"
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Subject
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Brand
Consumer behaviour
82,016
Konsumentenverhalten
78,956
Theorie
17,317
Theory
17,253
Private consumption
14,996
Privater Konsum
14,990
USA
9,946
Relationship marketing
9,742
Beziehungsmarketing
9,676
United States
9,640
Debt management
8,610
Schuldenmanagement
8,603
Brand management
7,759
Markenführung
7,680
Deutschland
6,849
Brand image
6,795
Markenimage
6,733
Germany
6,463
Customer satisfaction
6,135
Kundenzufriedenheit
5,936
Online retailing
5,749
Online-Handel
5,740
Verbraucherpreisindex
4,906
Social Web
4,898
Social web
4,897
Consumer price index
4,894
Service quality
4,874
Dienstleistungsqualität
4,791
Online-Marketing
4,677
Internet marketing
4,664
Einzelhandel
4,632
Schätzung
4,628
Estimation
4,601
Retail trade
4,582
Markenartikel
4,398
Verbraucherschutz
4,268
Household
4,232
Privater Haushalt
4,232
Private Verschuldung
4,170
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2,118
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663
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Article
3,579
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841
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2
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3,261
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163
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150
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124
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124
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118
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41
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39
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30
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30
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23
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12
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11
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7
research-article
6
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4
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7
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Dawes, John
22
Phau, Ian
21
Sarkar, Abhigyan
19
Fetscherin, Marc
16
Fournier, Susan
16
Bronnenberg, Bart J.
14
Diamantopoulos, Adamantios
14
Ko, Eunju
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Dubé, Jean-Pierre
13
Loureiro, Sandra Maria Correia
13
Sattler, Henrik
13
Bang, Nguyen
12
Guzman, Francisco
12
Hildebrandt, Lutz
12
Hruschka, Harald
12
Huber, Frank
12
Japutra, Arnold
12
Keller, Kevin Lane
12
Veloutsou, Cleopatra
11
Baumgartner, Bernhard
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Khamitov, Mansur
10
Sharp, Byron
10
Bagozzi, Richard P.
9
Boztuğ, Yasemin
9
De Chernatony, Leslie
9
Han, Heesup
9
Herrmann, Andreas
9
Khan, Imran
9
Kumar, Vikas
9
MacInnis, Deborah J.
9
Melewar, T. C.
9
Park, C. Whan
9
Sreejesh, S.
9
Thomson, Matthew
9
Trinh, Giang
9
Usman, Osly
9
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Springer Fachmedien Wiesbaden
6
National Bureau of Economic Research
5
Information Resources Management Association
3
Center for Economic Research <Tilburg>
2
Europäische Kommission
2
Fördergesellschaft Marketing an der Universität Augsburg
2
NetLibrary, Inc
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
Université Paris-Dauphine (Paris IX)
2
Verlag Dr. Kovač
2
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Business School, University of Nottingham
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut for Miljø- og Erhvervsøkonomi <Esbjerg>
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Lithuanian University of Agriculture
1
Markendialog <12, 2008, Berlin>
1
Peter Lang AG
1
Society for Consumer Psychology.
1
Trendbüro <Hamburg>
1
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
1
Vytautas Magnus University
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
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Published in...
All
Journal of business research : JBR
234
The journal of brand management : an international journal
193
The journal of product & brand management
172
Journal of retailing and consumer services
152
Psychology & marketing
63
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of fashion marketing and management
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of the Academy of Marketing Science
31
Journal of international consumer marketing
30
Journal of marketing communications
30
Journal of strategic marketing
30
Marketing intelligence & planning
29
International journal of hospitality management
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
International journal of consumer studies
25
Journal of global marketing
24
Journal of marketing
24
Journal of promotion management : innovations in planning and applied research
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
Journal of promotion management : JPM
23
SpringerLink / Bücher
23
Cogent business & management
22
European journal of marketing
22
International journal of advertising : the review of marketing communications
22
International marketing review
22
The IUP journal of brand management : IJBRM
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of retailing
21
International journal of advertising : the quarterly review of marketing communications
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of international marketing
19
Journal of marketing management : MM
19
Marketing : ZFP ; journal of research and management
19
Young consumers : insight and ideas for responsible marketers
19
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Source
All
ECONIS (ZBW)
4,394
RePEc
16
Other ZBW resources
9
BASE
3
Showing
1
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10
of
4,422
Sort
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articles prioritized
date (newest first)
date (oldest first)
1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Is brand activism an emotional affair? : the role of moral emotions in
consumer
responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
3
Beyond information availability : specifying the dimensions of
consumer
perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
4
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
5
Perspectives : a research-based guide for brand activism
Verlegh, Peeter
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 388-402
Persistent link: https://www.econbiz.de/10014550824
Saved in:
6
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering
Consumer
–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
7
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
8
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
9
The bittersweet of
consumer
-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
10
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a
consumer
neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
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