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Search: subject:"Brand origin"
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Brand
Brand image
43
Markenimage
43
Designation of origin
41
Herkunftsbezeichnung
41
Brand management
39
Consumer behaviour
39
Konsumentenverhalten
39
Markenführung
39
Markenartikel
28
Rules of origin
22
Ursprungsregeln
22
Brand origin
16
brand origin
11
Country of origin
8
International marketing
5
Internationales Marketing
5
Emerging economies
4
Schwellenländer
4
Beziehungsmarketing
3
Brand Origin
3
Cognition
3
Country-of-origin
3
Indien
3
Kognition
3
Luxury goods
3
Luxusgüter
3
Marketing management
3
Marketingmanagement
3
Relationship marketing
3
country of origin
3
Advertising effects
2
Brand origin image
2
Brand origin misclassification
2
Brand origin recognition accuracy
2
Country image
2
Country of manufacture
2
Firm performance
2
Hotel industry
2
Hotellerie
2
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22
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2
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Article
28
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28
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28
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English
28
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Diamantopoulos, Adamantios
3
Lee, Sangwon
3
Mandler, Timo
2
Sichtmann, Christina
2
Tjiptono, Fandy
2
Andrianombonana, Haja Tiana Rakotondrainibe
1
Arli, Denni
1
Atkinson-Toal, Aarron
1
Azzari, Vitor
1
Bartsch, Fabian
1
Basfirinci, Cigdem
1
Chan, Nga Cheng
1
Chompunuch Pongjit
1
D'Antone, Simona
1
Davvetas, Vasileios
1
Dayani, Rahman
1
Delgado-Ballester, Elena
1
Dewi Retno Rosari, Theresia Sri
1
Dholakia, Ruby R.
1
Duan, Jingyi
1
Felix, Reto
1
Flisikowski, Karol
1
Grudecka, Anna
1
Guissoni, Leandro Angotti
1
Herz, Marc Florian
1
Huang, Jing
1
Ismiwati, Baiq
1
John, Joby
1
Johnson, Zachary S.
1
Kim, Kyungae
1
Kim, Min-Seong
1
Kim, Soon-Ho
1
Kucharska, Wioleta
1
Law, Chun Hung Roberts
1
Lee, Seonjeong
1
Liang, Sai
1
Lin, Chieh-Yu
1
Liu, Matthew Tingchi
1
Magnusson, Peter
1
Melewar, T. C.
1
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Asia Pacific journal of marketing and logistics
4
Journal of business research : JBR
4
International marketing review
2
Journal of international marketing
2
The journal of brand management : an international journal
2
Entrepreneurial business and economics review : EBER
1
Equilibrium : quarterly journal of economics and economic policy
1
International journal of applied management science
1
International journal of business innovation and research
1
International journal of hospitality management
1
International journal of retail and distribution management
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
28
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28
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1
Does brand name matter in alleviating ethnocentrism? : the interplay of
brand
origin
and brand name in radically new product evaluation
Lee, Sangwon
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 197-207
Persistent link: https://www.econbiz.de/10014575023
Saved in:
2
Revisiting
brand
origin
: expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
3
Reassuringly British : consumer engagement with domestic products and brands
Atkinson-Toal, Aarron
- In:
International journal of retail and distribution management
51
(
2023
)
7
,
pp. 845-861
Persistent link: https://www.econbiz.de/10014315172
Saved in:
4
Are brands re-evaluated when consumers learn about
brand
origin
misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo
;
Bartsch, Fabian
;
Zeugner-Roth, Katharina …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
Saved in:
5
Brand
origin
effects during economic declines : evidence from an emerging market
Azzari, Vitor
;
Zambaldi, Felipe
;
Guissoni, Leandro Angotti
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 25-42
Persistent link: https://www.econbiz.de/10014294037
Saved in:
6
Brand types applied by emerging markets' firms : ountry of
brand
origin
and brand use motives
Witek-Hajduk, Marzanna K.
;
Grudecka, Anna
- In:
Entrepreneurial business and economics review : EBER
9
(
2021
)
1
,
pp. 155-168
Objective: The objective of the article is to explore the types of brands in terms of the country of
brand
origin
(COBO …
Persistent link: https://www.econbiz.de/10012519502
Saved in:
7
Does effects of
brand
origin
misperception jeopardize brand equity?
Tseng, Ting-Hsiang
;
Chan, Nga Cheng
;
Liu, Matthew Tingchi
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 209-226
Persistent link: https://www.econbiz.de/10012798118
Saved in:
8
Buy domestic or foreign brands? : the moderating roles of decision focus and product quality
Yu, Xueer
;
Zhou, Guang
;
Huang, Jing
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
4
,
pp. 843-861
Persistent link: https://www.econbiz.de/10013163384
Saved in:
9
Branding antecedents of consumer need for uniqueness : a behavioural approach to globalness vs. localness
Nikhashemi, S. R.
;
Delgado-Ballester, Elena
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 392-427
Persistent link: https://www.econbiz.de/10013371032
Saved in:
10
A longitudinal analysis of country image and
brand
origin
effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
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