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Search: subject:"Kundentreue"
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Brand
Kundenbindung
897
Customer retention
877
Beziehungsmarketing
483
Relationship marketing
481
Konsumentenverhalten
366
Consumer behaviour
365
Customer satisfaction
303
Kundenzufriedenheit
303
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135
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134
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113
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113
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109
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88
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87
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86
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77
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76
customer loyalty
71
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60
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59
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58
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57
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55
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54
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54
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53
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53
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51
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50
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42
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42
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41
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41
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39
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of retailing and consumer services
3
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2
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2
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2
International journal of economic research
2
Journal of Asian finance, economics and business : JAFEB
2
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2
Journal of marketing analytics : JMA
2
Psychology & marketing
2
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
1
Diskussionsbeiträge zu Marketing und Vertrieb : Schriftenreihe der FHDW Hannover
1
Fontys Venlo - publication of applied sciences
1
HRM and marketing orientation in the new era
1
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1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business
1
International journal of business and economics
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of retail & distribution management
1
Inventi impact: retailing & consumer services
1
Journal of electronic commerce research : JECR
1
Journal of global marketing
1
Journal of international economic review
1
Journal of marketing channels : distribution systems, strategy, and management
1
Journal of marketing communications
1
Journal of marketing theory and practice
1
Journal of promotion management : innovations in planning and applied research
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Marketing theory
1
Research
1
Springer eBook Collection
1
Springer eBooks / Business and Management
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
52
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1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
The effect of brand experience and service quality on customer loyalty mediated by customer satisfaction
Nadhifa, Shafira
;
Sunaryo
;
Surachman
-
2023
Persistent link: https://www.econbiz.de/10014420177
Saved in:
3
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
4
The effects of customer engagement and brand trust on brand loyalty : a case study of BPJS healthcare participants in Indonesia
Kholis, Noor
;
Ratnawati, Alifah
- In:
Journal of Asian finance, economics and business : JAFEB
8
(
2021
)
11
,
pp. 317-324
Persistent link: https://www.econbiz.de/10012671052
Saved in:
5
Customer loyalty in online hotel booking platforms
Li, Wei-Chin
;
Chang, Kuei-Feng
;
Chen, Chen-Ju
- In:
International journal of business
28
(
2023
)
3
,
pp. 147-165
Persistent link: https://www.econbiz.de/10014340612
Saved in:
6
Understanding consumer engagement in online brand communities : an application of self-expansion theory
Sohail, M. Sadiq
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10014250038
Saved in:
7
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
8
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
Saved in:
9
Selection versus scale : loyalty indices for brand management
Kato, Takumi
;
Takenaka, Nobu
;
Ito, Rie
;
Nishiguchi, Kazuki
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 836-853
Persistent link: https://www.econbiz.de/10014537406
Saved in:
10
Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
Chieng, Fayrene
;
Sharma, Piyush
;
Kingshott, Russel PJ
; …
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 870-885
Persistent link: https://www.econbiz.de/10013407569
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