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~subject:"Brand attitude"
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Search: subject:"Self-brand connection"
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Brand attitude
Consumer behaviour
61
Konsumentenverhalten
61
Brand management
48
Markenführung
48
Self-brand connection
40
Brand image
37
Markenimage
37
Brand
29
Markenartikel
29
self-brand connection
24
Beziehungsmarketing
22
Relationship marketing
22
Personality psychology
13
Persönlichkeitspsychologie
13
Luxury goods
10
Luxusgüter
10
Social Web
10
Social web
10
Advertising effects
6
Brand loyalty
6
Markentreue
6
Viral marketing
6
Virales Marketing
6
Werbewirkung
6
Corporate Social Responsibility
5
Corporate social responsibility
5
Customer integration
5
Dienstleistungsqualität
5
Kundenintegration
5
Service quality
5
Social media
5
Celebrity endorsement
4
Celebrity-Werbung
4
Credibility
4
Customer satisfaction
4
Emotion
4
Glaubwürdigkeit
4
Kundenzufriedenheit
4
Luxury
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Anh Tran Tram Truong
1
Jeon, Myunghee Mindy
1
Jeong, Miyoung
1
Juntunen, Jouni
1
Kumar, Ashish
1
Lee, Seonjeong
1
Luu Trong Tuan
1
MacIntyre, Faye S.
1
Salo, Jari
1
Straub, Detmar
1
Teck Ming Tan
1
Tran Trieu Khai
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Truong, Van-Anh T.
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Wei, Yujie
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International journal of hospitality management
1
Journal of business research : JBR
1
Journal of promotion management : innovations in planning and applied research
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The journal of product & brand management
1
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ECONIS (ZBW)
4
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1
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
2
Does micro-blogging lead to a more positive attitude toward a brand? : a perspective of cultivation theory
Wei, Yujie
;
MacIntyre, Faye S.
;
Straub, Detmar
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 504-523
Persistent link: https://www.econbiz.de/10012179139
Saved in:
3
Perceived corporate social responsibility and customers' behaviors in the ridesharing service industry
Jeon, Myunghee Mindy
;
Lee, Seonjeong
;
Jeong, Miyoung
- In:
International journal of hospitality management
84
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012146213
Saved in:
4
A comparative study of creation of
self-brand
connection
amongst well-liked, new, and unfavorable brands
Teck Ming Tan
;
Salo, Jari
;
Juntunen, Jouni
;
Kumar, Ashish
- In:
Journal of business research : JBR
92
(
2018
),
pp. 71-80
Persistent link: https://www.econbiz.de/10011925270
Saved in:
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