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~subject:"Brand co-creation"
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Brand co-creation
Werbung
13,679
Online-Marketing
12,666
Internet marketing
12,358
Advertising
9,652
Konsumentenverhalten
7,798
Consumer behaviour
7,791
Social Web
5,815
Social web
5,814
Werbewirkung
5,713
Advertising effects
5,604
Internationales Marketing
5,080
International marketing
5,049
Markenführung
2,994
Brand management
2,988
Marketingmanagement
2,642
Deutschland
2,611
Marketing management
2,589
Theorie
2,574
Theory
2,537
USA
2,297
Electronic Commerce
2,196
United States
2,104
E-commerce
2,061
Online retailing
2,024
Online-Handel
2,024
Germany
1,997
Relationship marketing
1,977
Beziehungsmarketing
1,976
Viral marketing
1,820
Marketing
1,819
Virales Marketing
1,819
Markenimage
1,818
Brand image
1,787
Direktmarketing
1,498
Direct marketing
1,466
Internet
1,412
Werbepsychologie
1,159
Markenartikel
1,124
Psychology of advertising
1,053
Brand
1,040
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Kennedy, Eric
2
France, Cassandra
1
Grace, Debra
1
Guzman, Francisco
1
Hajli, Nick
1
Jones, Richard Gyrd
1
Lee, Sang Bong
1
Luonila, Mervi
1
Merrilees, Bill
1
Miller, Dale
1
Richard, Marie-Odile
1
Shao, Wei
1
Suh, Taewon
1
Suomi, Kati
1
Tajvidi, Mina
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Tähtinen, Jaana
1
Wang, Yichuan
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The journal of product & brand management
3
Journal of business research : JBR
2
Marketing intelligence & planning
2
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ECONIS (ZBW)
7
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1
Ironic festival brand co-creation
Suomi, Kati
;
Luonila, Mervi
;
Tähtinen, Jaana
- In:
Journal of business research : JBR
106
(
2020
),
pp. 211-220
Persistent link: https://www.econbiz.de/10012158351
Saved in:
2
Brand co-creation through social commerce information sharing : the role of social media
Tajvidi, Mina
;
Richard, Marie-Odile
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 476-486
Persistent link: https://www.econbiz.de/10012417369
Saved in:
3
I create, you create, we all create - for whom?
Kennedy, Eric
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 68-79
Persistent link: https://www.econbiz.de/10011666472
Saved in:
4
Internal audience watches the boss walking the talk : the mechanism of management's mission alignment for internal branding
Lee, Sang Bong
;
Suh, Taewon
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 472-487
Persistent link: https://www.econbiz.de/10014229064
Saved in:
5
When perceived ability to influence plays a role : brand co-creation in Web 2.0
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
Saved in:
6
Brandscapes : contrasting corporate-generated versus consumer-generated media in the creation of brand meaning
Shao, Wei
;
Jones, Richard Gyrd
;
Grace, Debra
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 414-443
Persistent link: https://www.econbiz.de/10011298759
Saved in:
7
Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
Saved in:
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