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~subject:"Brand consciousness"
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Brand consciousness
Brand loyalty
818
Markentreue
818
Consumer behaviour
611
Konsumentenverhalten
611
Brand management
583
Markenführung
582
Beziehungsmarketing
552
Relationship marketing
551
Brand image
434
Markenimage
434
Brand
425
Markenartikel
425
Customer satisfaction
153
brand loyalty
153
Kundenzufriedenheit
152
Social Web
152
Social web
152
Internet marketing
120
Online-Marketing
120
Confidence
86
Vertrauen
86
Emotion
63
Kundenbindung
56
Customer retention
52
Customer integration
44
Kundenintegration
44
Personality psychology
39
Persönlichkeitspsychologie
39
USA
34
Viral marketing
33
Virales Marketing
33
Dienstleistungsqualität
32
Service quality
32
United States
32
Hotel industry
30
Hotellerie
30
brand trust
30
Deutschland
29
Marketing management
29
Advertising effects
28
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Ismail, Ahmed Rageh
1
Lim, Xin-Jean
1
Ng, Siew Imm
1
Seng, Kaixin
1
Thanuja Rathakrishnan
1
Yee, Wong Foong
1
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Asia Pacific journal of marketing and logistics
1
Journal of marketing analytics : JMA
1
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ECONIS (ZBW)
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How does social media marketing enhance brand loyalty? : identifying mediators relevant to the cinema context
Yee, Wong Foong
;
Ng, Siew Imm
;
Seng, Kaixin
;
Lim, Xin-Jean
- In:
Journal of marketing analytics : JMA
10
(
2022
)
2
,
pp. 114-130
Persistent link: https://www.econbiz.de/10013258517
Saved in:
2
The influence of perceived social media marketing activities on brand loyalty : the mediation effect of brand and value consciousness
Ismail, Ahmed Rageh
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 129-144
Persistent link: https://www.econbiz.de/10011613320
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