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~subject:"Brand equity"
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
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Search: subject:"branding"
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Brand equity
Internationales Marketing
Konsumentenverhalten
Markenführung
17,005
Brand management
16,996
Consumer behaviour
7,480
Markenimage
7,203
Brand image
7,072
Markenartikel
5,280
Brand
5,261
Beziehungsmarketing
2,605
Relationship marketing
2,604
Markenpolitik
2,215
Deutschland
1,895
Intermediate goods
1,866
Vorleistungen
1,866
Social Web
1,861
Social web
1,859
Germany
1,824
Online-Marketing
1,663
Theorie
1,647
Theory
1,644
Internet marketing
1,630
Marketingmanagement
1,472
Marketing management
1,454
Personalmarketing
1,434
HR marketing
1,340
Werbewirkung
1,198
Advertising effects
1,185
Marketing
1,005
Corporate reputation
972
Firmenimage
972
Luxusgüter
883
Luxury goods
882
USA
837
United States
823
Werbung
792
Advertising
750
Einzelhandel
737
Retail trade
718
Brand loyalty
652
Customer satisfaction
651
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All
Undetermined
4,265
Free
1,147
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Article
6,676
Book / Working Paper
1,366
Journal
1
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All
Article in journal
6,178
Aufsatz in Zeitschrift
6,178
Aufsatz im Buch
477
Book section
477
Hochschulschrift
206
Thesis
156
Graue Literatur
136
Non-commercial literature
136
Arbeitspapier
85
Working Paper
85
Conference paper
70
Konferenzbeitrag
70
Collection of articles of several authors
66
Sammelwerk
66
Reprint
55
Aufsatzsammlung
49
Case study
46
Fallstudie
46
Konferenzschrift
27
Conference proceedings
13
Bibliografie enthalten
9
Bibliography included
9
Ratgeber
9
Guidebook
8
Handbook
8
Handbuch
8
Collection of articles written by one author
5
Dissertation u.a. Prüfungsschriften
5
Lehrbuch
5
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5
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4
Textbook
4
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3
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3
Übersichtsarbeit
3
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2
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2
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1
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1
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1
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English
7,607
German
429
French
4
Undetermined
4
Polish
3
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1
Russian
1
Serbian
1
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Phau, Ian
33
Loureiro, Sandra Maria Correia
32
Melewar, T. C.
27
Guzman, Francisco
25
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
22
Keller, Kevin Lane
22
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
19
Japutra, Arnold
19
Sarkar, Juhi Gahlot
18
Veloutsou, Cleopatra
18
MacInnis, Deborah J.
17
Dawes, John
16
Martínez-López, Francisco J.
16
Valette-Florence, Pierre
16
Wiedmann, Klaus-Peter
16
Batra, Rajeev
15
Fetscherin, Marc
15
Huber, Frank
15
Khan, Imran
15
Burmann, Christoph
14
Christodoulides, George
14
De Chernatony, Leslie
14
Ekinci, Yuksel
14
Gázquez-Abad, Juan Carlos
14
Kunkel, Thilo
14
Paul, Justin
14
Pelsmacker, Patrick de
14
Septianto, Felix
14
Sreejesh, S.
14
Swoboda, Bernhard
14
Dens, Nathalie
13
Hegner, Sabrina
13
Park, C. Whan
13
Romaniuk, Jenni
13
Shimul, Anwar Sadat
13
Steenkamp, Jan-Benedict E. M.
13
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Institution
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Springer Fachmedien Wiesbaden
14
Information Resources Management Association
7
Verlag Dr. Kovač
4
American Marketing Association
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Gesellschaft zur Erforschung des Markenwesens
2
Helmut-Schmidt-Universität
2
National Bureau of Economic Research
2
Springer International Publishing
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Arbeitsgemeinschaft für Marketing
1
Bauhaus-Universität Weimar
1
Bauhaus-Universitätsverlag Weimar
1
Books on Demand GmbH <Norderstedt>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Forumgespräch Die Marke Deutschland <2001, Rotis>
1
Fördergesellschaft Marketing (FGM) e.V.
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <11, 2007, Frankfurt, Main>
1
Markendialog <12, 2008, Berlin>
1
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Published in...
All
Journal of business research : JBR
436
The journal of brand management : an international journal
296
The journal of product & brand management
296
Journal of retailing and consumer services
256
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
87
European journal of marketing : EJM
86
International journal of hospitality management
78
Journal of marketing communications
78
Marketing intelligence & planning
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
SpringerLink / Bücher
65
Journal of international consumer marketing
61
Journal of strategic marketing
60
International journal of advertising : the review of marketing communications
59
Journal of promotion management : innovations in planning and applied research
57
International marketing review
53
Marketing letters : a journal of research in marketing
53
International journal of internet marketing and advertising : IJIMA
52
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Journal of marketing management : MM
52
Journal of the Academy of Marketing Science
52
Journal of marketing
49
Journal of promotion management : JPM
49
The journal of consumer marketing
49
Journal of global marketing
47
International journal of consumer studies
46
Cogent business & management
45
Journal of fashion marketing and management
45
Journal of international marketing
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
International journal of retail & distribution management
36
Journal of retailing
36
Journal of Islamic marketing
35
European journal of marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
The international review of retail, distribution and consumer research
34
International journal of advertising : the quarterly review of marketing communications
33
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Source
All
ECONIS (ZBW)
8,031
USB Cologne (EcoSocSci)
8
BASE
2
RePEc
2
Showing
41
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50
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8,043
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41
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
42
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
43
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
44
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
45
The influence of greenwashing practices on brand attitude : a multidimensional consumer analysis in Germany
Bladt, Daniel
;
Capelleveen, Guido van
;
Yazan, Devrim Murat
- In:
Business strategy and the environment
33
(
2024
)
2
,
pp. 597-625
Persistent link: https://www.econbiz.de/10014467303
Saved in:
46
The effects of green brand image on brand loyalty : the case of mainstream fast food brands
Watson, Anna
;
Perrigot, Rozenn
;
Dada, Olufunmilola
- In:
Business strategy and the environment
33
(
2024
)
2
,
pp. 806-819
Persistent link: https://www.econbiz.de/10014467322
Saved in:
47
The role of health and safety protocols and brand awareness for the recovery of hotel activity following a health crisis
Polo-Peña, Ana Isabel
;
Andrews, Hazel
;
Torrico-Jódar, …
- In:
Journal of hospitality and tourism insights
7
(
2024
)
1
,
pp. 500-522
Persistent link: https://www.econbiz.de/10014467536
Saved in:
48
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
49
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
50
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
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