//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand equity"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Chatzipanagiotou, Kalliopi"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand equity
Consumer behaviour
12
Konsumentenverhalten
10
Greece
5
Brand image
4
Markenimage
4
Brand management
3
Crisis management
3
Customer satisfaction
3
Griechenland
3
Hotels
3
Krisenmanagement
3
Markenführung
3
Viral marketing
3
Virales Marketing
3
Beziehungsmarketing
2
Computer-assisted marketing
2
Consumers
2
Customer value
2
Fuzzy set qualitative comparative analysis
2
Fuzzy sets
2
Fuzzy-Set-Theorie
2
Hotel industry
2
Hotellerie
2
IT-gestütztes Marketing
2
Internet marketing
2
Kundenwert
2
Kundenzufriedenheit
2
Marketing information systems
2
Online retailing
2
Online reviews
2
Online-Handel
2
Online-Marketing
2
Perception
2
Product quality
2
Produktqualität
2
Relationship marketing
2
B-to-B-Marketing
1
Beschwerdemanagement
1
Brand
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Chatzipanagiotou, Kalliopi
2
Christodoulides, George
2
Veloutsou, Cleopatra
2
Published in...
All
International business review : the official journal of the European International Business Academy
1
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Managing the consumer-based brand equity process : a cross-cultural perspective
Chatzipanagiotou, Kalliopi
;
Christodoulides, George
; …
- In:
International business review : the official journal of …
28
(
2019
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10011997496
Saved in:
2
Decoding the complexity of the consumer-based brand equity process
Chatzipanagiotou, Kalliopi
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5479-5486
Persistent link: https://www.econbiz.de/10011590542
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->