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~subject:"Brand extension"
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Brand extension
Consumer behaviour
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Sportmarketing
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Professional sports
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South Korea
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Sport organization
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Sportorganisation
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Südkorea
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Team
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Brand management
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Cognition
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Lim, Choong Hoon
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Cheong, Yunjae
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Hwang, Hansol
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Kim, Kihan
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Pedersen, Paul M.
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Walsh, Patrick
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Journal of business research : JBR
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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1
Factors affecting sportswear buying behavior : a comparative analysis of luxury sportswear
Lim, Choong Hoon
;
Kim, Kihan
;
Cheong, Yunjae
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5793-5800
Persistent link: https://www.econbiz.de/10011597512
Saved in:
2
Examining the use of professional sport teams as a brand extension strategy in Korean professional baseball
Walsh, Patrick
;
Hwang, Hansol
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
4
,
pp. 214-224
Persistent link: https://www.econbiz.de/10011415225
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