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~subject:"Brand extension"
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Brand extension
Persönlichkeitspsychologie
12,399
Personality psychology
12,298
Markenimage
10,634
Brand image
10,626
Consumer behaviour
8,101
Konsumentenverhalten
8,101
Brand management
7,006
Markenführung
7,004
Brand
3,289
Markenartikel
3,251
Führungspersönlichkeit
2,747
Leadership personality
2,746
Führungsstil
2,452
Leadership style
2,442
Beziehungsmarketing
2,052
Relationship marketing
2,052
Managers
1,702
Führungskräfte
1,691
Entrepreneurship
1,480
Personality trait
1,474
Persönlichkeitsmerkmal
1,467
Entrepreneurship approach
1,418
USA
1,282
Unternehmensgründung
1,276
United States
1,270
Business start-up
1,262
Deutschland
1,253
Emotion
1,252
Social Web
1,237
Social web
1,237
Germany
1,212
Theorie
1,105
Theory
1,103
Kognition
1,070
Cognition
1,061
Advertising effects
1,056
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1,055
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1,014
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1,005
Experiment
991
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244
German
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Boisvert, Jean
6
Keller, Kevin Lane
6
Phau, Ian
6
Sattler, Henrik
5
Völckner, Franziska
5
Dietert, Anna-Christina
3
Dwivedi, Abhishek
3
Hem, Leif E.
3
Joshi, Richa
3
Merrilees, Bill
3
Milberg, Sandra J.
3
Park, C. Whan
3
Park, Jungkun
3
Pina, José M.
3
Wiedmann, Klaus-Peter
3
Yadav, Rajan
3
Allman, Helena F.
2
Alvarez, Cecilia M. O.
2
Bacchiega, Emanuele
2
Barrio-García, Salvador del
2
Bei, Lien-ti
2
Bravo, Rafael
2
Buil, Isabel
2
Burmann, Christoph
2
Burton, Suzan
2
Carrillat, François A.
2
Cheng, Zhang
2
Cheong, Edith
2
Choi, Jay Pil
2
Colucci, Mariachiara
2
Cuneo, Andres
2
Dall'Olmo Riley, Francesca
2
Datta, Saroj Kumar
2
Dawes, John
2
De Chernatony, Leslie
2
Deng, Qian
2
Dens, Nathalie
2
Faßnacht, Martin
2
Goodstein, Ronald Charles
2
Gross, Philip
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Springer Fachmedien Wiesbaden
2
Josef Eul Verlag GmbH
1
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Journal of business research : JBR
20
The journal of product & brand management
13
The journal of brand management : an international journal
11
Psychology & marketing
9
European journal of marketing : EJM
7
Journal of the Academy of Marketing Science
7
Brand management ; Vol. 3
6
Journal of marketing
5
The IUP journal of brand management : IJBRM
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of marketing management : MM
4
Marketing letters : a journal of research in marketing
4
Research
4
SpringerLink / Bücher
4
The journal of consumer marketing
4
Innovatives Markenmanagement
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of sports marketing & sponsorship
3
Journal of international consumer marketing
3
Journal of retailing and consumer services
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Vision : the journal of business perspective
3
AMS review : official publication of the Academy of Marketing Science
2
Australasian marketing journal
2
European research on management and business economics
2
Fashion branding and communication : core strategies of European luxury brands
2
Gabler Research
2
Global business review
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
2
International journal of sport management and marketing : IJSMM
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business economics : JBE
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of fashion marketing and management
2
Journal of international marketing
2
Journal of retailing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
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ECONIS (ZBW)
262
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262
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1
The influence of self-brand connection on consumer reactions to symbolic incongruency and perceived betrayal
Sayin, Eda
;
Gürhan-Canli, Zeynep
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014531536
Saved in:
2
The impact of Janus fit brand extensions on perceived brand innovativeness
Falana, Wuraola Oluwabukola
;
Aspara, Jaakko
;
Frösén, …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014555854
Saved in:
3
Only the ugly face? : a theoretical model of brand dilution
Bacchiega, Emanuele
;
Colucci, Mariachiara
;
Denicolò, …
- In:
Management science : journal of the Institute for …
70
(
2024
)
5
,
pp. 3182-3199
Persistent link: https://www.econbiz.de/10014551119
Saved in:
4
Vertical line extension : a systematic review of research on upward and downward line extension
Schmitz, Anna-Karina
;
Brexendorf, Tim Oliver
; …
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 828-848
Persistent link: https://www.econbiz.de/10014315450
Saved in:
5
How corporate social responsibility and social identities lead to corporate brand equity : an evaluation in the context of sport teams as brand extensions
Ma, Shang Chun
;
Kaplanidou, Kyriaki
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
1
,
pp. 16-29
Persistent link: https://www.econbiz.de/10012519168
Saved in:
6
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
7
Downward price-based luxury brand line extension : effects on premium luxury buyer's perception and consequences on buying intention and brand loyalty
Royo-Vela, Marcelo
;
Pérez Sánchez, Mónica
- In:
European research on management and business economics
28
(
2022
)
3
,
pp. 1-10
concept changes then brand
personality
also changes, (c) this variations affect the fit between brand
personality
and consumer …
Persistent link: https://www.econbiz.de/10013407380
Saved in:
8
Brand extension failure and parent brand penalty : the role of implicit theories
Jain, Shailendra Pratap
;
Mathur, Pragya
;
Isaac, Mathew S.
; …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10014470743
Saved in:
9
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
10
Exchange versus communal : how brand relationship types affect brand extension evaluation
Jiang, Hui
;
Wang, Kaichao
;
Bian, Jiahui
;
Chen, Yuangao
; …
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
1
,
pp. 47-75
Persistent link: https://www.econbiz.de/10014514527
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